Burton Snowboards will open a new multi-use space, referred to as the Burton Hub, at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The new Burton Hub Stockholm will be the first physical Burton-owned touchpoint in Sweden and will serve as an anchor point for Burton’s business in Scandinavia. Burton’s business in the Nordics will be run by Lina Adams, who was hired as territory manager for Scandinavia, overseeing Sweden, Finland, Denmark, and Norway. Her team includes Jonatan Alden as marketing coordinator for the Nordics, as well as a team to welcome customers at Burton’s new store in Stockholm.
