Chaco, an outdoor lifestyle footwear brand owned by Wolverine World Wide, Inc., has moved to a larger and upgraded U.S. manufacturing facility in Rockford, Michigan, “to meet growing demands for increased footwear production, customization program, and reweb and resole requests from consumers,” the company said. The new factory provides 25 percent more space than the previous facility and increases Chaco’s domestic manufacturing and repair capacity by approximately 30 percent. A grand opening for the new facility will take place in August 2021.
In 2020, the existing Chaco factory fulfilled more than 80,000 orders, of which more than 30,000 were repairs under the brand’s ReChaco program. In addition, the factory carried out temporary production orders for masks and protective clothing at the outbreak of the pandemic in the U.S.
A long-standing initiative, the ReChaco program gives worn-out sandals a new life, keeping waste out of landfills and reducing the overall impact on the environment. Chaco has been rewebbing and resoling shoes for more than 30 years. Since the program’s official launch in 2014, more than 266,000 pairs of sandals and 266 tons of material have been saved from landfills – and counting. The brand accepts international repair requests and states that the turnaround time, including shipping, is around one month.
