German ski and hiking pole specialist Leki has reported that in November, the company sold more Nordic Walking poles than Alpine ski poles - an unprecedented result. According to managing director Matthias Hatt, the Nordic Walking product group is stronger than ever due to the Covid-19 pandemic and the warm weather. By mid-November, Nordic Walking sales had already reached the previous year’s level. By the end of the year, around +34 percent year-on-year growth is expected. The repeat order rate is also higher than ever, at just under 70 percent. A focus on higher-quality products is also evident.
Photo: © Torsten Wenzler
