LionRock forms joint venture to grow Haglöfs in Greater China
To establish and expand the Haglöfs brand in the Greater China region, LionRock Capital founded a joint venture with the wholly owned subsidiary Affluent Team Global Limited of Viva Goods Company Limited in June 2024. LionRock, based in Hong Kong, acquired Haglöfs from Asics in December 2023. The new joint ...
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