The Swedish company No More Boots™, which was founded in 2015 and invented the SkiClicker™ concept, reports that is has raised new capital. While round-one investors in the company, Almi Invest and E14, are re-investing, the company has told The Compass that among the new investors are Tommy Eliasson Winter, the Swedish alpine and skicross director, Joar Båtelson, the former sport and marketing director of the Swedish skicross ski team, the human resources manager Fredrik Svesse, the business strategist Rudy Zappala, Mattias Johansson and his company Boottech and Skibua, Norway’s leading ski rental shop. Tommy Eliasson will also be a member of the board. All of the new investors are also expected to support No More Boots with their expertise. “The purpose of this financing round was to strengthen our team with highly qualified expertise and our company with capital in order to achieve a strong position in the market and further develop our R&D and market activities,” said Oscar Arvidsson, founder and chief executive of No More Boots. No More Boots will launch two new products this fall, Sole Junior and Boot Analyzer.
The SkiClicker™ concept, with its patented products, makes the presence of ski boots during binding adjustment obsolete. According to Arvidsson, customers experience an easier, faster and less-stressful rental process because they do not have to take off their ski boots. Ski rental shops are able to ensure greater customer satisfaction, while the staff benefits from a hygienic and ergonomic workplace. Among the ski rental companies already working with SkiClicker are Skistar, Intersport and Skiset.
