Oberalp tackles its brand’s relevance for the Gen Z
The annual Oberalp virtual summit, just held in Zurich, Switzerland, had a special theme: “The Gen Z mountains – how the next generation is changing the outdoor industry.” In a virtual and physical meeting, several speakers, activists and Gen Z outdoor enthusiasts gathered to discuss the issues that move the ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices