Rossignol has sold many of the bike frame manufacturing assets of Time Sport International to Cardinal Cycling Group of Little Rock, Arkansas. Rossignol had originally planned to make the sale to WhaTTfornow, but the French e-bike start-up pulled out of the deal for lack of funds. Cardinal has entrusted the sale of Time’s products to Alternativsport, a French e-tailer that carries a dozen other cycling brands, among them QM, Chimpanzee, Rotor, Profile Design, Cyclinceramic and Cébé. Rossignol has retained Time’s business in bike pedals and cycling shoes for the moment, but according to sport-guide.com, it is expected to report further on this point within days.

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