Tretorn’s parent company acquires Swedish outdoor retailer
Tretorn brand owner Thevea Brand Group has acquired Swedish outdoor retailer Friluftsvaror. For more than 50 years, Friluftsvaror has developed, produced and sold tents, backpacks, sleeping bags and other outdoor equipment. Through its online store, the retailer, which also operates a physical store in Malmö, sells its own Fjällmark brand ...
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