Crocs has announced that it has been exploring licensing agreements as a means to expand beyond footwear. The company said that more than 200 million pairs of Crocs had been sold in over 90 countries, and it was time to capitalize on the strength of the brand with other products. A range of children's apparel is to be launched in 46 countries in April through a license with the A Group, while Crocs-branded sunglasses will be introduced in May as part of a licensing deal with Eye King, covering North America. A few months ago a range of Crocs socks produced by Intersocks hit the shelves in North America, and they will become available in European countries. Another range of hats, bags, socks and gloves made by Accessory Exchange is already sold in Crocs stores.
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