A notable boost in production is on the cards for the ZQ natural fiber produced by the New Zealand Merino Company. Through a collaboration with VF Corporation, its affiliated ZQ farmers will receive long-lasting supply commitments from VF subsidiaries such as Icebreaker and Smartwool. The farmers will get more than $250 million in the framework of the cooperation. The partnership is meant to serve VF's goal of empowering active and sustainable lifestyles.
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