With major German department stores and textiles retailers Oberpollinger, Alsterhaus, KaDeWe and Engelhorn being the latest to join the list of fur-free businesses, the initiative of the Fur Free Alliance sees significant growth in Europe. Mammut and Adidas also joined the initiative this year.
The Fur Free Retailer program, which operates in more than 25 countries, is an international initiative of the Fur Free Alliance, a coalition of more than 50 leading animal welfare and environmental protection organizations worldwide, representing millions of supporters.
The online Fur Free Retailer list specifically aims to encourage businesses to become fur-free and promote the spirit of ethical consumerism. To date, over 1,500 retailers are on the list.
