Made to be remade: How Adidas wants to trigger systemic change

601392

Eight months after launching the concept, Adidas has announced the launch of Futurecraft.Footprint, a collaboration with Allbirds on climate-friendly performance footwear. At 2.94 kg CO2e per pair, Adidas describes the Futurecraft.Footprint as a personal best for both brands. The Futurecraft.Footprint is also one of the lightest performance shoes Adidas and ...

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry