Merrell is partnering with Mind, a mental health charity in England and Wales, to promote the benefits of the outdoors for mental health. The collaboration will see Merrell become headline sponsor of the Mind Hikes, a fundraising event organized by the charity, offering people the opportunity to explore beautiful outdoor locations and accomplish new goals while raising funds for the charity's work. As part of the sponsorship, Merrell will also support Mind's wider calendar of trekking events, and will activate a series of marketing initiatives to raise funds and increase awareness of the charity's work.