Ternua, one of the founding members of the It's Great Out There Coalition, organized an event last month where it arranged for a group of ten young people on the margins of the education system to participate in a three-day program of kayaking, canyoning, cycling, via ferrata and sleeping under the stars. Aged 16 to 25, they included a refugee from Syria and a victim of multiple sclerosis. The Spanish brand organized the event in the South of France as part of the #itsgreatoutthere program of promoting outdoor participation in collaboration with local institutions including the Center for Resources, Expertise and Sports Performance (Creps) of the Auvergne-Rhône-Alpes region, which is also very involved in ENOS, the European network for outdoor sports. Michel Grogniat, the sales director of Ternua, participated in the event, too.
Related articles
-
ArticleKlättermusen opens first Paris store
The Swedish outdoor brand launches its first French store, offering sustainable, high-performance gear for urban and mountain explorers.
-
News briefsNew partnership promotes transparency in tracing plastics recycling
A recycling advisory firm and blockchain platform are enhancing transparency and accountability in plastic recycling with a credible data system.
-
ArticleLowa sets ambitious sustainability goals
The German outdoor footwear company commits to significant environmental and social responsibility targets to be achieved by 2027.
More from CSR & Sustainability
-
ArticleMartin Stolzenberger: Being responsible, close to the market and authentic is key
In this exclusive interview, Martin Stolzenberger, CEO of Bergzeit, offers insights into the growth and sustainability journey of one of Europe’s leading outdoor retailers. Founded as a niche portal for mountaineering enthusiasts, Bergzeit has evolved into a major online retailer renowned for its authentic approach and commitment to quality.
-
ArticleEOCA opens public voting for 2024 conservation projects
The European Outdoor Conservation Association invites outdoor enthusiasts to vote on funding for critical conservation projects, with voting open until Nov.12.
-
ArticleBicycle manufacturers’ octet presents the industry with Climate Action Training
Eight cycling companies unite to launch free Climate Action Training, empowering the industry to cut CO2 emissions in global supply chains.