The European Outdoor Conservation Alliance has named Original Buff, Wild Roses and Nikwax as the organization's “Conservation Champions 2012.” The three companies secured that title of honor for their outstanding commitment to EOCA's environmental projects in the current year. Buff has taken care of three conservation projects in their entirety in the second consecutive year. Wild Roses is selling shirts called “Cool for Conservation” that will hit shops in spring 2013, with €0.50 from each sales going to benefit EOCA-supported projects. Nikwax was strongly committed to fundraising activities at both Ispo and OutDoor. Additionally, Nikwax let EOCA manage a research project on the company's behalf, which it will strongly support.

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