The European Outdoor Conservation Association (EOCA) welcomes new members. Shortly after Timberland, as regular member and the British Outdoor Industries Association (OIA) as its trade partner, three more companies have joined the association devoted to ecological projects: Moln, a Finnish travel agency specialized in trekking and kayaking, Zeal Optics, the marketer of ski goggles and sunglasses, and White & Poles Communication, the publisher of the international Mountainblog network.