The North Face has set ambitious targets to increase the sustainability of its products and operations, as part of its first public sustainability report. The document takes stock of The North Face's progress in terms of sustainability in 2010 and sets objectives for the five years until 2015. Among others, it calls for the brand to raise the share of Bluesign-approved fabric in its garments from about 21 percent in 2010 to 65 percent in 2015. Recycled fabric content is to increase from 6 percent in 2010 to 30 percent five years later. It was also part of the company's objectives for this year to reduce its greenhouse gas emissions by 7.5 percent and to recycle 1 million polybags.

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