The North Face (TNF), a division of VF Outdoor, has joined the Grassroots Outdoor Alliance (GOA) in the U.S. as a vendor partner. GOA advocates for specialty, independent retail within the outdoor industry. Its retail members include more than 100 independent specialty outdoor retailers across North America. Its vendor partners are open to collaborations and participation in GOA's events, education and marketing through regional and local engagement of sport and fashion. TNF will be part of the spring editions of the Grassroots Summit and Grassroots Connect shows in June, where the brand will exhibit its spring 2018 apparel. Both events, hosted by GOA, will take place in Albuquerque, New Mexico. The Grassroots Summit is for GOA's retail and brand members while Grassroots Connect is held for the larger community of invited specialty retailers and brands.

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