The North Face used sales on Black Friday to support young female adventurers in the U.K. For every item sold on that special shopping day, the brand said £1 (€1.1-$1.3) was directly donated to The Outward Bound, a charity that helps young people realize their potential through education and adventure. The initiative is meant to help take young people who live in London and Manchester on summer adventures across the U.K. The country is rich in outdoor playgrounds, from the Lake District to the Scottish Highlands, but reaching these places can be too expensive for many young people, the outdoor brand said.

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