All Deckers Brands articles
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News briefsDeckers boosts guidance as Hoka sales surge
The group increased its full-year sales and profit outlook, propelled by robust growth from its Hoka brand.
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ArticleHoka and Ugg with strong performance in Q1, Deckers CEO retires
A 30 percent increase in revenue at Hoka and strong DTC sales are largely responsible for a strong first quarter at Deckers Brands.
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News briefsDeckers sues Brazilian cybersquatter
Our US sister publication SGI News reports that Deckers Brands, the parent company of Hoka and Teva, has filed a complaint in federal court in Louisiana against an unnamed Brazilian-based company, accusing it of cybersquatting and infringing its Ahnu trademark. According to the lawsuit, Deckers had been using the Ahnu ...
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ArticleTeva and Sanuk down, while Hoka accounts for strong FY24 at Deckers
Deckers Brands, the parent of Hoka and Teva, among others, ended a successful fiscal year by reporting a 36 percent operating income increase in the final period to $144.3 million compared to $105.9 million. Gross margin expanded by 620 basis points to 56.2 percent. Revenues increased by 21 percent ...
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News briefsDeckers creates role of President of Global Marketplace
US company Deckers Brands, owner of a portfolio of brands including Ugg, Koolaburra, Hoka, Teva, Sanuk and Ahnu brands, has promoted Marco Ellerker to the newly created role of President of Global Marketplace, effective Aug. 1, 2024. Ellerker has served in various operational roles at Deckers since 2017, most recently ...
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ArticleTeva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced its ...
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News briefsHoka with new President
Deckers Brands has named Robin Green President of its Hoka brand with immediate effect. Green will serve on the executive leadership team, reporting directly to Dave Powers, the CEO and President of Deckers Brands. ”Green has an extensive track record of leading and operating complex global businesses while delivering transformative ...
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News briefsHoka partners with NYC-based designer Nicole McLaughlin
Source: Hoka Hoka x Nicole McLaughlin collaboration featuring the Mafate Three2 Hoka, a division of Deckers Brands, is expanding its trail franchise with a limited-edition collaboration with New York-based designer and digital creator Nicole McLaughlin. The collection brings to life a unique take on Hoka’s new Mafate ...
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ArticleDeckers publishes ESG report for FY23
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
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ArticleDeckers raises full-year guidance again on continued strength of Hoka, plans to divest Sanuk
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in Q2 operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
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News briefsTeva and Parks Project team up to keep rivers wild
Teva, a division of Deckers Brands, has announced a Keep Rivers Wild capsule collection in collaboration with certified B Corp Parks Project. The purpose-driven and adventurous capsule collection, featuring products that instruct hand-drawn art, nature-inspired colorways and motifs that reflect the beauty of the Colorado River, includes a range of ...
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News briefsHoka x Cotopaxi collaboration also aims to give back
Hoka, a division of Deckers Brands, has teamed up with U.S.-based B Corp outdoor brand Cotopaxi for a second time to launch a limited-edition collaboration to encourage exploration in the great outdoors. Using the bold color palette that is the signature of both brands, the Hoka x ...
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News briefsHoka and Bodega release limited edition urban hiker
Hoka, a division of Deckers Brands, has announced its second capsule collection with Boston-based streetwear boutique Bodega. The two brands have teamed up to combine outdoor performance technology with urban streetwear design. The limited-edition version of the Tor Ultra urban hiking boot will be available in two special colors and ...
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ArticleHoka strides ahead for Deckers in Q2 with record sales
Deckers Brands has posted a strong rise in second-quarter net sales, driven by record revenue growth at its Hoka and Ugg brands. Net sales for the three months to Sept. 30 rose 21 percent year on year to $875.6 million. On a constant currency basis, the increase was 25 percent. ...
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ArticleRugged outdoor footwear market rebounds in 2021
After a disappointing 2020, impacted adversely by the global pandemic, the global branded outdoor shoe market returned to growth last year. Worldwide rugged outdoor footwear sales climbed 28 percent higher to $6,756 million in U.S. dollars in 2021, based on research conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence.
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News briefsUGG partners with Savory Institute’s Land to Market program to accelerate regenerative farming
Australian brand Ugg, owned by Deckers Brands, is partnering with the Savory Institute’s Land to Market program (an outcome-based sourcing solution for raw materials from verified regenerative land) to support the transformation to regenerative agriculture within its sourcing area, the Australian sheepskin industry. Regenerative agriculture is a conservation and rehabilitation ...
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ArticleFootwear industry: Inflationary pressure increases on a broad front
Thanks to the collective work of the editorial teams of our sister publications Shoe Intelligence and SGI Europe, we have put together a comprehensive analysis of the impact of inflation on the footwear industry. The editors tried to cover the economic, industrial, financial and some social aspects of inflation focusing ...
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ArticleDeckers expects 19-20% growth for the fiscal year
Deckers Brands, the parent company of Hoka, Teva and other brands, is currently forecasting revenues of $3.03-3.06 billion for the full financial year ending March 31, indicating a growth of between 19 and 20 percent. It expects to book a gross margin of less than 51.5 percent for the year, ...
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ArticleDeckers’ Q2 sales up 16% thanks to Hoka, while margins pressured by supply chain
Deckers Brands saw revenues increase by 15.8 percent to $721.9 million in its second quarter ended Sept. 30, led by the continued strong performance of its Hoka brand, but delays in deliveries capped top-line growth at Ugg. On a constant-currency basis, revenues increased by 14.8 percent, but net earnings inched ...
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News briefsTeva and Cotopaxi partner for capsule
Source: Teva/Cotopaxi U.S. outdoor brands Cotopaxi and Teva have launched a new cooperative project featuring two footwear styles and a jacket that incorporates design language from two best-selling products, the ReEmber slip-on shoe by Teva and Cotopaxi’s Teca Cálido jacket. Merging both the looks and the sustainability ...
