All Distribution articles – Page 11
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News briefsOrage returns to Europe
Montréal-based brand Orage, co-founded by Eric D’Anjou in 1989 and catering primarily to freeride skiers and snowboarders, is reportedly expanding back into the European market. After undergoing several changes of leadership and direction under the umbrella of the company Coalision and its CEO and president Bernard Mariette, the brand was ...
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News briefsHD Wool partners with HuginBiz to drive business growth in Scandinavia
To support its growing customer base in Scandinavia, U.K.-based HD® Wool Ltd, manufacturer of HD® Wool Apparel Insulation, has partnered with Helping You Grow International Business AB (HuginBiz®) to support business development in Scandinavia. HD Wool Apparel Insulation provides energy, well-being and comfort by working with nature to produce active ...
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News briefsSRAM Group integrates Time Sport into its international distribution network
Last February, U.S.-based component manufacturer SRAM Group acquired the pedal business, including all related patents, from French manufacturer Time. Following the completion of a pedal manufacturing facility in Coimbra, Portugal, SRAM Group has now updated the list of global distributors for its pedal business, which now operates under the Time ...
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News briefsGermany's Sport Import expands SRAM Group distribution to Bulgaria and Romania
As of August 1, German bicycle wholesaler and distributor Sport Import GmbH is officially expanding the SRAM Group aftermarket distribution to Bulgaria and Romania. In Bulgaria, the experienced wholesaler shares the distribution of SRAM Group brands Rockshox, SRAM, Time, Truvativ and Zipp with Velomania Ltd. In Romania, the company will ...
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News briefsMyStromer AG welcomes three new distribution partners
Swiss S-pedelec pioneer MyStromer AG plans to drive the mobility revolution with no less than three new national distribution partners, namely in Italy, the U.K. and the United Arab Emirates (UAE). While Greenlife Mobility has already been taking care of Stromer pedelecs in Italy since May and is currently working ...
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News briefsRaleigh’s DACH region distribution to return from PBG to Accell in 2023
The Dutch Pon Bike Group (PGB, with brands Cervélo, Focus, Gazelle, Juliana, Kalkhoff, Santa Cruz, Union and others) has been distributing the traditional British bicycle brand Raleigh as a licensed brand in the German-speaking markets since 2005. As the license agreement with Accell Group expires at the end of September ...
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News briefsNew U.K. distributor for Sigma Sport
Oxford Products Ltd. has taken over the distribution network rebuild for German cycling components and accessories manufacturer Sigma Sport in the U.K., effective July 1, 2021. The company based in Witney, Oxfordshire, has been active in sales for almost 50 years and has become one of the largest distributors of ...
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News briefsCimalp expands online store into German-speaking region
The French brand CimAlp has extended its offer to the entire German-speaking market: Consumers in Germany, Austria and Switzerland (DACH region) are now able to purchase CimAlp’s products directly at the brand’s website. For around ten years, the company from Saint Marcel, founded in 1964, has been ...
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News briefs
DUER shifts to direct sales in Germany
After a three-year partnership with German distribution specialist E. Tremmel Marketing GmbH, Canadian performance apparel brand DUER announced that it will transition to direct sales beginning with the spring/summer 2022 season. “DUER entered the European market early and immediately experienced significant growth in the urban-outdoor segment,” said Pascal Wehr, sales ...
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News briefsU.S. wholesaler QBP adds Benno Bikes to portfolio
U.S. bicycle wholesaler Quality Bicycle Products (QBP) will be the sole domestic distributor for California-based Benno Bikes’ bicycles, parts and accessories, beginning with the 2022 model year. With home market distribution centers in Minnesota, Pennsylvania, Nevada and Colorado, QBP serves a network of more than 5,000 independent bicycle dealers across ...
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News briefs
Afydad launches virtual B2B storefront
Spanish sports federation Afydad is taking another step forward in implementing its “Spain is Sport” strategy. Following the launch of its new website www.spainissport.com in April, Afydad has now launched the Spain is Sport B2B showroom. In the new digital showroom, brands can present their products to a national and ...
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News briefs
Asolo with new distribution in Benelux
Asolo Srl, the Italian outdoor footwear brand founded in 1975, will be represented in Belgium, the Netherlands and Luxembourg by Dutch agency Technolyt starting with the new spring-summer 2022 season. Asolo said it chose this new collaboration and distribution through Technolyt “because we share the same values in the outdoor ...
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ArticleU.S. debut of German-Austrian Nox Cycles
German-Austrian e-bike manufacturer Nox Cycles Austria GmbH, which once emerged from Berlin-based Hawk Bike Sales GmbH, is expanding not only from the DACH region into other EU countries but also toward the Americas. While it has already gained a foothold in South America two years ago through an importer in ...
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News briefs7mesh grows distribution network
Founded by former managers of Canadian outdoor company Arc’teryx, technical bikewear supplier 7mesh Industries Inc. (aka 7mesh Apparel) is not only experiencing strong sales growth but is also expanding internationally with new agencies. In Europe, for example, the Canadians were able to sign up Lyon Equipment Ltd. and Ski a ...
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News briefs
Garmont announces new distributor for U.K. and Ireland
Garmont, the Italian outdoor footwear brand founded in 1964, has announced the appointment of Ultra Sport EU as its exclusive distributor for the U.K. and Ireland. Ultra Sport EU has been distributing well-known action sports brands for over 40 years and is now adding outdoor footwear to its portfolio with ...
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News briefsNew Austrian distributor for Protective
Andreas Etzelstorfer German bike wear label Protective has appointed Traunstein Sportbekleidung GmbH of Kirchham as its new distributor for Austria. Karl Attwenger, managing director of Traunstein Sport, and sales manager Andreas Etzelstorfer succeed Siggi Morgenbesser. Traunstein Sportbekleidung operates two showrooms at its headquarters in Kirchham and at ...
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News briefs
Gregor Common takes over Pally’Hi sales management
Gregor Common, global sales manager for Amplid Snowboards, has taken on the additional role of global sales manager for Pally’Hi. The merino clothing brand was founded in 2013 by former professional snowboarder Peter Bauer, who is also the founder of Amplid. Unit manager Johannes Ritter, who was previously responsible for ...
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News briefs
Millet appoints key account manager pure players
Millet Mountain Group has hired Pierre Chanelière as its new key account manager – pure players, a newly created position. Chanelière previously worked at Salomon, Tecnica and, most recently, e-tailer PrivateSportShop. As reported by Sport-guide, in his new role at the Millet group, he will focus on the French market ...
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News briefsChanges in the sales strategy at Fjällräven Germany
As part of Fjällräven Germany’s new sales strategy, which was already initiated in the second half of 2019, sales have now been divided into the two areas of strategic accounts and field sales in order to maintain greater market and customer proximity. Andreas Kost was named head of field sales ...
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News briefsNew distribution partner for Corratec in Benelux
Effective immediately, the southern German bicycle brand Corratec is distributing its products in the Benelux countries through Wiki Sports. In addition to Corratec, the Genk, Belgium-based company distributes other premium brands such as BCargo, Cipollini, Fantic, M1-Sporttechnik, Rotwild, Veeley, Veloe and others. Previously, Corratec was sold through Dutch RS Bicycles ...
