All Distribution articles – Page 5
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News briefsStorck goes China
A distribution partnership between German premium bike supplier Storck Bicycle GmbH and China’s Golden Wheel Group (also known as Tianjin Golden Wheel Bicycle Group) was officially signed at this year’s China Cycle Show (May 5-8) in Shanghai. A key aspect of the cooperation is the distribution of Storck’s racing and ...
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News briefsOlpro brings in sales expert to support international growth
Camping and campervan brand Olpro has brought in Johanna Grzonka as a sales expert to support its growing international trade. She works as part of the growing operational team at Olpro, working with the UK but focusing on European sales. Grzonka will use her experience working with major camping retailers ...
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ArticleAuthentic acquires intellectual property of Hunter, new key partners in Europe and USA
After several weeks of negotiations, Authentic Brands Group (Authentic) has acquired the intellectual property of Hunter, the British brand known for its iconic Original Wellington boots. With more than 160 years of heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand offering an extensive footwear ...
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ArticleAspire Sports expands distribution of Cannondale and GT to more European countries
Source: Aspire Sports Central and Eastern European countries served by Aspire Sports Czech wholesaler and importer Aspire Sports S.R.O. is expanding the distribution of U.S. premium bicycle brands Cannondale and GT Bicycles, which belong to Dutch mobility group Pon Holdings B.V. and its subsidiary Pon.Bike since early ...
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News briefsThe Outdoors Company partners with Canadian brand Stormtech
British trade supplier The Outdoors Company is adding to its portfolio of brands the Canadian performance apparel brand Stormtech, making it available to the B2B market in the UK and Europe. The latest Stormtech corporate range includes a wide range of styles, including insulated, softshell and recycled fleece jackets, vests ...
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News briefsSherpa and Artilect get sales support in Austria
Georg Dorfer The sales team of Sherpa Adventure Gear and Artilect around European Sales Director Wolfgang Jahn is to be boosted: Georg Dorfer has taken over the Austrian representation of the Nepalese outdoor and travel wear label Sherpa Adventure Gear and the young high-performance outdoor brand Artilect; ...
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News briefsTimberland with new sales structure in parts of Europe
Under the leadership of Alwin van Dijk as Sales Director, DACH, Scandinavia and Benelux now form the new superordinate sales region Central/North at Timberland. This step creates new synergies and competencies within the team to meet the changing market conditions and further push the qualitative growth in the region with ...
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ArticlePrimus and Silva with joint sales subsidiary for Germany, Austria
After Silva Sweden AB acquired 100 percent of the shares in Primus AB from Fenix Outdoor AB on April 28, 2023, the two Swedish outdoor brands are operating as one company under the name Primus-Silva Sweden AB. For the German and Austrian markets, Primus-Silva Sweden AB is now establishing a ...
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News briefsMontane bolsters sales in Austria and Germany
The British manufacturer of outdoor and running clothing Montane is working with trading agency Ulf Rörup from Neuss to service the west and parts of central Germany with immediate effect. Rörup has been working as a sales representative in the sports sector for many years and has represented several brands, ...
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News briefsAtsko with new German distributor
Source: Atsko Fenix GmbH, based in Hückelhoven, will act as general importer for the products of US manufacturer Atsko on the German market from Aug. 1, 2023. The Sno-Seal, Sports-Wash and Water-Guard cleaning and care products from Atsko are already well established in the German and European ...
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News briefsNew distribution partner for carbon bike specialist C.B.T. Italia in Switzerland, Germany
C.B.T. Italia has announced a collaboration with Lucerne, Switzerland-based Kumach GmbH, which will distribute the Italian bike brand in Germany and Switzerland. C.B.T. Italia (short for “Costruzione Biciclette Tardivo”) is a family-owned company with a 70-year history that started making race bike frames and has evolved in recent decades to ...
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News briefsCake enters India
Swedish lightweight electric motorcycle manufacturer Cake has announced its partnership with Pepfuels, a company funded by ONGC (Oil and Natural Gas Corporation Limited, a natural gas and petroleum company from India headquartered in Dehradun), marking the company’s entry into the Indian market. This collaboration follows Cake’s successful Asian expansion with ...
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ArticleWeSports acquires Finnish bicycle wholesale company
WeSports, a Stockholm-based group of individual sports, outdoor and mobility companies operating both online and with physical stores and product brands, has announced the acquisition of Finnish bicycle wholesaler Huntteri. The strategic partnership will significantly strengthen WeSports’ presence in Finland and provide for a rapid rollout of Huntteri in Scandinavia. ...
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News briefsNew Swiss trading partner for Rab and Lowe Alpine
The Equip brands Rab and Lowe Alpine have announced a new trading partner for Switzerland. From now on, a team of five from the trading agency Icon Outdoor Equips, managed by Balz Willen and Werner Schunk, will look after specialist trade partners in Switzerland on behalf of Rab and Lowe ...
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News briefsNew distribution partner as Jack Wolfskin aims at Iberia market
German-based apparel and footwear brand Jack Wolfskin is to enter the Iberia markets of Spain, Portugal and Andorra for the first time, via a distribution agreement with The Brand Labs sales agency. Based in Barcelona, The Brands Lab represents high-end outdoor and cycling brands in the region. Beginning May ...
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News briefsJack Wolfskin signs with Irish distribution partner Bleubird
German outdoor company Jack Wolfskin has entered into a partnership with Bleubird. The Belfast-based outdoor lifestyle gear and brand distributor will now exclusively represent Jack Wolfskin in Ireland and Northern Ireland. Since its inception in 2016, Bleubird has built a strong network of trusted retailers throughout Ireland. Matt Creighton, founder ...
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News briefsBerghaus has a new partner in Poland
Berghaus has confirmed that Człekówka-based Sportimpex PPHU will be the British outdoor brand’s new distributor in Poland, effective immediately. Following recent strong growth in Europe, the announcement represents another step in Berghaus’ strategy to expand its core business in key international markets. Poland is reportedly the second largest outdoor market ...
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News briefsHaglöfs opens a new distribution center
Haglöfs has opened a new 18,000 sqm distribution center in Eskilstuna, Sweden. It comes after the company’s current distribution center in Avesta reached maximum capacity in 2022. The new location and redesigned distribution model are expected to increase logistics flow and service levels, as well as serve as a platform ...
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News briefsTrerè Innovation expands into U.S. market with UYN, first store planned for fall
Italian sports apparel manufacturer Trerè Innovation enters the U.S. market with its Biotech base layers made from plant-based and natural materials like beech plants, castor oil seeds, kapok trees, eucalyptus trees and corn. The Biotech apparel line is manufactured in Pennsylvania and marketed under the Trerè brand Unleash your Nature ...
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News briefsWhitby & Co adds Light My Fire to its U.K. portfolio
U.K. outdoor, camping and bushcraft company Whitby & Co is the new exclusive U.K. distributor of products from Light My Fire, the Swedish brand founded in 1996 that specializes in tools and accessories for life on the move and in the outdoors, best known for the Light My Fire Spork. ...
