All E-Commerce & DTC articles – Page 15
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News briefs
Klarna is the first Fintech to join The Climate Pledge and Race to Zero campaign
Klarna, a leading global payments provider and shopping service from Sweden, announced that it is joining The Climate Pledge and the Race to Zero campaign. Klarna is to implement decarbonization strategies in line with the Paris Agreement in order to reach net-zero greenhouse gas emissions in all scopes by 2040 ...
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News briefsSport not among top e-commerce performers in Spain
Sport does not figure among the chief product categories in Spanish e-commerce. So says the latest edition of an annual study put out by Elogia, a Spanish digital marketing agency, and IAB Spain, which claims to be the world’s largest association of communications, advertising and digital marketing agencies. Some 25.8 ...
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News briefsHestra relaunches webstore to grow and expand its business
Swedish glove specialist Hestra, founded in 1936, is expanding its digital business. As reported by ehandel.se, the company has been working with e-commerce agency Grebban for the past year to develop a global and modern e-commerce solution. Chris Weber, country manager Central Europe, told The Outdoor Industry Compass that the ...
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ArticleBergzeit implements code of conduct for outdoor activities and suppliers
Bergzeit, the German online outdoor and mountain sports retailer based in Otterfing near Munich, has published a four-page code of conduct for activities in the mountains aimed at its employees and external partners. In view of the growing recreational pressure in the Alps, the company wants to “be a role ...
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News briefs
Facebook tests AI for store interaction with Instagram
Facebook said it plans to test an artificial intelligence tool in the coming months. Called “visual search,” it would allow Instagram users to click on the photo of a shared item and find similar products in its Facebook Shops application. The company said it would also introduce personalized ads based ...
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ArticleBergfreunde and the reduction of e-commerce’s carbon footprint:
“We are pioneers”Germany-based Bergfreunde GmbH (bergfreunde.de), part of the U.S.-based Backcountry Group (backcountry.com), is an online-only retailer selling outdoor clothing and equipment in a total of 14 European markets. In 2020, it generated sales of €155 million. In April, Bergfreunde joined the Science Based Targets Initiative (SBTi), making a public commitment to ...
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ArticleStudy shows cross-border online shopping habits of Europeans
Cross-Border Commerce Europe (CBCommerce), a Brussels-based platform promoting cross-border online commerce in Europe, has examined and evaluated the 16 strongest European countries in terms of both consumer behavior and business performance in cross-border online shopping that generated sales of €146 billion in 2020 (excluding the travel segment) in the EU, ...
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News briefsNorrøna offers transparency in e-commerce through Higg Index sustainability profile and material seal
To ensure transparent and efficient communication with consumers, Norrøna is the first brand in the outdoor industry to embed the Higg Index Sustainability Profile and Higg Index Material Seal on its e-commerce platform using a standardized scorecard. The Higg Index was developed by the Sustainable Apparel Coalition (SAC), of which ...
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News briefsBergfreunde.de launches new branding campaign
Bergfreunde GmbH, the German online specialty retailer for mountain sports, climbing and outdoor equipment, has launched a branding campaign to make its brand values “emotionally tangible” for its customers. The storytelling focuses on Bergfreunde employees as authentic ambassadors for mountain sports and outdoor love. The brand campaign tells various stories ...
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Articlebd-capital invests in shopping club SportPursuit
SportPursuit, a flash sales website for premium outdoor and sports gear currently selling mainly in the U.K. and Germany, announced its partnership with bd-capital, a London-based, pan-European, operationally managed private equity firm established in 2019. According to a company statement, bd-capital’s investment, which was not disclosed in a detailed manner, ...
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News briefsVaude opts for transparency and discloses product supply chains in its web store
Just days after the German parliament passed the new Supply Chain Act, outdoor brand Vaude is making a clear statement: With a new addition to the product information on vaude.com, the German brand provides full transparency of the supply chain of every Vaude product on its own website. For each ...
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ArticleBig business on social media:
Where digital natives shopThe plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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ArticleCotopaxi and Nemo to offer second-hand products in the U.S. through REI
Cotopaxi and New Hampshire-based outdoor gear design company Nemo announced the launch of a new trade-in recommerce program with Trove and U.S. outdoor retail chain REI to provide customers with more options for used gear. Trove develops technology that enables brands to take control of their resale marketplaces to deepen ...
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ArticleSigna Sports United buys bike e-tailer Wiggle - and plans to go public
Through a merger with Yucaipa Acquisition Corporation, a U.S. special purpose acquisition company, the previously indicated IPO (see SGI Europe) of Berlin-based Signa Sports United (SSU), led by Austrian investor Rene Benko, will now proceed faster than anticipated. According to a projected valuation, the combined company is expected to reach ...
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ArticleLive video shopping: Isbjörn pilots with Streamify, Go Instore sees popularity despite end of lockdown
Even as more and more countries are reopening brick-and-mortar retail, store technology service provider Go Instore sees strong interest in its platform that enables virtual visits to retail stores since pandemic restrictions imposed temporary store closures across Europe. The London-based IT company recorded 2.4 million unique visitors to its offering ...
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News briefsPinterest brings shopping functions to Australia, Canada, France and Germany
The Pinterest photo app wants to become more of a shopping platform internationally. After the U.S. and U.K., the company’s shopping functions will now also be available in Australia, Canada, France and Germany. Users will thus have the opportunity to buy products directly via pins, pinboards and search results. The ...
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News briefsEU modernizes VAT rules for international online trade
New EU tax rules for orders placed with non-European online retailers will come into force at the beginning of July. The most important change is the elimination of the previous exemption limit of €22 for direct (B2C) imports. This means that import VAT will be due on all packages, with ...
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News briefsNew global sales and e-commerce managers at Smartwool
In preparation for the upcoming retirement of Smartwool VP U.S. sales, Scott Bowers, the company has just announced two changes to its top management team. Corey Stecker, who was promoted to international general manager of sales and marketing last January, has been named global head of sales. Stecker has been ...
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News briefs
Naturkompaniet to enter Norway
Swedish outdoor retail chain Naturkompaniet – with German Globetrotter and Finnish Partioaitta part of the holding company Frilufts Retail Europe AB, which again is part of Fenix Outdoor International AG – has announced that it will enter the Norwegian market. To do so, it has recruited Simon Larsen from Carlings, ...
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News briefsShopify and Google deepen retail collaboration
Shopify reports that it has expanded its partnership with Google to help merchants of all sizes benefit through improved discovery and a higher-conversion checkout while simplifying the onboarding process for Shopify merchants joining Google. Shop Pay, which Shopify says is the fastest and most secure way to pay online, will ...
