All E-Commerce & DTC articles – Page 17
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News briefsYKK opens digital showroom
Zipper and fastening products manufacturer YKK has launched a digital showroom to improve contact with its customers – virtually and regardless of time or location. YKK calls the concept behind the online showroom „connection,” a play on the brand’s expertise as a fastening product manufacturer. The digital space, modeled after ...
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ArticleTencel launches e-commerce platform
Lenzing Group’s Tencel™ textile brand has launched the Tencel eShop. This first e-commerce site from a sustainable fiber manufacturer “bridges the divide between manufacturers and the end-consumer by curating a diverse mix of apparel and home goods made of Tencel branded fibers,“ the company said. The debut marks a new ...
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News briefsBergfreunde joins Science Based Targets Initiative for climate action
German online outdoor retailer Bergfreunde GmbH (bergfreunde.de) has joined the Science Based Targets Initiative (SBTi) to set and track targets for a science-based reduction of its CO2 footprint. Bergfreunde is one of the first German online stores to use the SBTi to work alongside global players such as Arc’teryx, Under ...
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ArticleChinese e-mobility specialist Yadea announces global expansion course
At an international press conference in mid-April, Chinese e-two-wheeler giant Yadea Technology Group Co., Ltd. unveiled its product mix with which it plans to make a global splash in the future. Under the slogan “Electrify your life,” the first e-scooters and e-bikes were added to the global portfolio presented at ...
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News briefsMaier Sports and Gonso support local retailers with Outtra services
Germany’s Maier Sports GmbH, owner of the Maier Sports and Gonso brands and in turn part of the outdoor division of the Schwan-Stabilo group, is going live with the “Where-to-buy local” and „Shop Window” tools from software specialist Outtra. In view of the current business situation, the project, which had ...
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ArticleIn a global FMCG comparison, Germans, French and Danes are more reluctant to buy online than others
In its latest Fast-Moving Consumer Goods (FMCG) Report 2021, London-based data and analysis company YouGov surveyed more than 19,000 consumers in 17 markets worldwide to find out about their shopping behavior. The study reveals differences between the various markets, but also similarities. A 59 percent majority of consumers across all ...
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News briefsBergzeit launches hiking campaign and shows results of hiking survey
German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers will ...
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News briefs
Salewa opens store in Verona
The Italian Oberalp Group has opened a Salewa store in Verona on April 9. The 120-square-meter shop is located at Via Cappello 41, within walking distance of the Romeo and Juliet balcony, a well-known destination for Veronese and tourists alike. The store is designed both for mountain enthusiasts who expect ...
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ArticleRecent studies show mixed picture of Covid-related shopping behavior
According to recent studies by the Association of Swiss Sports Retailers (ASMAS), based on credit card data from Worldline, along with the latest data from Mastercard, the outlook for brick-and-mortar retailers is moderately optimistic, albeit very mixed across the EU. In general, a slow return of the buying spirit is ...
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News briefs
Uvex Group opens online brand shop
The German Uvex Group is further developing its digital business models and opening an online brand store for end consumers that carries all Uvex Group brands and their B2C-ready assortment. This includes sports and leisure equipment from Uvex and Alpina, as well as safety products for the workplace. Also available ...
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News briefs
Maier Sports' webshop now shows product availability at local stores
With the start of spring, German outdoor brand Maier Sports has updated its website maier-sports.com and included a new function that allows the consumer to choose freely between a web order or buying at a brick-and-mortar retailer. If the user decides to buy at the store, he or she can ...
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![Michael Price (inov-8 COO) (left) and Matt Bland (Pete Bland Sports Managing Director) outside the site of the new store.[2]](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/9/1/1/6911_michaelpriceinov8cooleftandmattblandpeteblandsportsmanagingdirectoroutsidethesiteofthenewstore.2_747934_crop.jpg)
News briefsInov-8 opens first flagship store
Under the expert guidance of British running specialist Pete Bland Sports, Inov-8 is planning to open its very first flagship store on April 15, located right next to the brand’s headquarters. The 90-square-meter store will be called “The Forge” and is located in the Mill Yard in Staveley, a village ...
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News briefsPolygiene introduces ViralOff spray-on protection
Source: Colors/Polygiene An Italian company called Colors has channeled Polygiene’s ViralOff antimicrobial treatment into a consumer product line. The Regenesis ViralOff Trigger Shield line of sprays and other products works on soft and hard surfaces as well as fabrics. It meets the same ISO standards as regular ...
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News briefsNew Rose Store in Cologne launches with new retail space concept
Rose Bikes, which has transformed itself from a BTC to an omnichannel provider, plans to open its sixth store in May in Cologne - first with a pop-up space only, followed by a grand opening in August, Covid regulations permitting. The two-story Rose Store in downtown Cologne will offer more ...
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News briefsPorta appointed permanent CEO of Hunter Boots
British brand Hunter Boots has confirmed Paolo Porta as permanent CEO. Porta has held the position on an interim basis since replacing Vincent Wauters in June 2020. Prior to joining Hunter, he was senior vice president of merchandising and licensing at Jimmy Choo. Before that, he held roles in merchandising, ...
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ArticleCanyon launches in Canada
Following its successful entry into the U.S. market in 2017, and just days after Belgian investor group Groupe Bruxelles Lambert (GBL) and co-investor Tony Fadell invested in the company, German bicycle supplier Canyon Bicycles – claiming to be the “world’s leading DTC bicycle brand“ – has announced its entry into ...
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News briefsPOC expands e-tail and marketing team
Source: POC Lukas Malgay Lukas Malgay has been supporting the e-tail and digital team of Swedish brand POC as online account manager Europe since March 1. For the past three and a half years, Malgay worked in sales & sales marketing for the manufacturer of cycling and ...
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ArticleNPD study evaluates impact of Covid-19 on different distribution channels
U.S. consulting group NPD has released its latest study on the impact of the pandemic on the outdoor retail market. NPD collects its point-of-sale data from more than 600,000 retail locations, including more than 1,450 specialty sporting goods stores, as well as e-commerce and mobile platforms, and maintains offices in ...
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News briefsBergzeit appoints new marketing director
Source: Bergzeit Thorsten Eder Thorsten Eder has taken over as head of marketing at German multisport retailer Bergzeit. He succeeds Sara Hallbauer, who will leave the company at her own request at the end of March. Eder will lead a 30-person marketing team divided into the five ...
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News briefsPoison Bikes under new ownership
German DTC bicycle supplier Poison Bikes has a new owner. Company founder, owner and previously sole managing director Hans Werner Theisen has sold his bicycle manufactory to entrepreneur Thomas Wiesel for an undisclosed amount. Theisen will remain active in the company and run the business together with Wiesel. Poison Bikes ...
