All E-Commerce & DTC articles – Page 22
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News briefs
New Schöffel-Lowa store in Düsseldorf with focus on sustainability
The Schöffel-Lowa store in Düsseldorf, Germany, is moving. The new store is located in Blumenstraße – at the back of the well-known Schadow-Arcades shopping center. According to Schöffel-Lowa-Sportartikel, the joint venture of the two independently operating outdoor specialists Schöffel and Lowa, who each have a 50 percent share in the ...
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News briefs
Oeko-Tex to certify products for Amazon
Oeko-Tex, an international association of 18 independent research and testing institutes that set safety standards for textiles and leather, will be certifying the environmental bona fides of products on Amazon’s behalf. The huge American e-tailer relies on the certification of many such labs to bestow its Climate Pledge Friendly label ...
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News briefsFast ride for Ridestore
Ridestore, an online retailer of private label snowear for extreme sports founded in Sweden just over ten years ago, has reported excellent financial results for the second year in a row, attributing the growth mainly to its successful expansion to other parts of Europe and North America. For the financial ...
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ArticleShopify moves Canadian head office, shifts to more permanent remote work
Canadian software company Shopify Inc. has announced that it will vacate its headquarters at 150 Elgin Street in Ottawa and move to an office tower on Laurier Avenue. The 170,000 square foot space served over 850 Shopify employees prior to the Covid-19 pandemic. In May, when the company announced its ...
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ArticleTretorn strengthens management team in efforts to accelerate DTC transition
Tretorn, the Swedish footwear, outdoor apparel and rainwear specialist, continues to reinforce its management team as it seeks to overhaul its business model and develop direct-to-consumer channels. In the summer of 2019, the company, which was established in 1891, appointed Magnus Månsson as its new chief executive. Before joining Tretorn, ...
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News briefsLa Sportiva opens brand store on the Greek island of Kalymnos
At the end of July, after some delays due to the Covid-19 pandemic, the first Greek La Sportiva monobrand store was opened in Massouri on the island of Kalymnos. The store is intended to become a landmark not only for the local climbing scene, but also for all those who ...
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ArticleAmazon: The Janus-faced company
The current Covid19 crisis has accelerated Amazon’s consumer goods business exponentially. The Silicon Valley giant doubled its profits in the second quarter of this year and increased its turnover to nearly $89 billion. The share value has also nearly doubled since the middle of March. On Sept. 1, Amazon announced ...
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News briefsArc’teryx launches virtual product advisor for consumers
If consumers can’t make it to a store, but have questions about the new Arc’teryx autumn product line, they can now make an appointment online with the new Virtual Advisor. The Canadian brand claims that the 30-minute appointments, which are available worldwide but currently only in English, will help consumers ...
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ArticleAnta switches to new DTC business model in China
The pandemic has been a catalyst for change across many companies this year, including at Anta Sports Products. It has decided to do away with the wholesale model that it employed for 20 years in 11 major provinces. Instead, the Chinese sports group will switch to a new business model ...
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News briefsRab is Lowe Alpine’s new online home
Since Aug. 20, Lowe Alpine products are available on the Rab website, uniting the digital appearances of the two outdoor brands, both owned by the British company Equip Outdoor Technologies. “The decision to move Lowe Alpine to the Rab website is one that has been in the works for long ...
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News briefsGlobetrotter starts equipment rental service
Globetrotter, the German outdoor retail chain that is part of the Fenix Outdoor Group, is now offering the rental of outdoor equipment. The offer will initially cover the categories of water sports, backpacks & bags, tents, bicycles, outdoor kitchens and children’s equipment, but is likely to be expanded after a ...
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News briefsRoyal Robbins introduces new website and hemp sock collection
The Californian travel and outdoor wear label Royal Robbins, which was acquired by the Swedish Fenix Group in 2018, is launching into a new product category with the release of its Hemp Sock collection. For every pair purchased, Royal Robbins will donate 1% of sales to the Adventure Travel Conservation ...
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ArticleOmni-channel retail specialist to become new president of Wolverine Worldwide
Brendan Hoffman will take office on September 8 as the new president of Wolverine Worldwide, the company announced earlier this week. Hoffman will then also join the company’s board of directors. Source: Wolverine Worldwide Brendan Hoffman The omni-channel retail specialist brings 30 years of experience in merchandising, ...
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ArticleEDM Executive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
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News briefsInternetstores works on holistic sustainability strategy
Internetstores, the Germany bike and outdoor retailer, has hired the German consulting firm EPEA to overhaul environmental policy for its full value chain. EPEA, based in the city of Stuttgart just as Internetstores, began a three-month review of operations in June, after which it will draft a comprehensive proposal – ...
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ArticleAmazon’s Swedish website has leaked
After the entire website has leaked thanks to a Finnish software developer, one thing is for sure: After years of speculation, Amazon is finally being launched in Sweden. Until now, Swedish consumers and companies have only had access to the other European Amazon websites. According to the Swedish trade magazine ...
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News briefs
POC extends e-tailing team
Source: POC Ines Radacher POC, the Swedish manufacturer of helmets, goggles, body protection, clothing and accessories, is expanding its internal online retail (e-tailing) division due to the increasing digitalization of the retail sector. Therefore, Ines Radacher was appointed to the new position of “online account manager, DACH” ...
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OpinionOpinion: The new distribution landscape
The transformation of the B2B offline distribution as the sole chain to reach consumers to an online propelled distribution landscape has, as we all know, been accelerated by the lockdowns caused by the Covid-19 outbreak. As most offline-focused brands are now busy developing or updating their digital strategies, some have ...
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News briefsGoPro launches lifestyle gear and clothing line
GoPro has launched a new line of lifestyle gear that is available worldwide exclusively on GoPro.com. The all-new lifestyle gear lineup melds GoPro’s signature design and versatility across a functional line of bags, backpacks and cases, clothing and other goods, such as floating sunglasses and water bottles. First up in ...
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News briefs
Ecco next to boycott Facebook and Instagram
Ecco said it is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined a growing list of firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. Ecco USA is pausing ...
