All E-Commerce & DTC articles – Page 22
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News briefs
Haglöfs expands into Andorra
Haglöfs has opened an own store in Andorra. Located at the Illa Carlemany shopping mall, this is the Swedish mountaineering brand’s first such store in the small Iberian country. Haglöfs’ other own stores are in Tokyo, Japan; Oslo, Norway; Helsinki, Finland; Chamonix, France; and the Swedish capital of Stockholm.
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ArticleGoPro's DTC approach drives profits
The American action camera specialist managed to post a profit for the third quarter thanks to a more intense direct-to-consumer (DTC) approach and strong sales of new products, which helped boost total revenues by 114 percent to $280.51 million. Analysts expected revenues of $234.5 million. GoPro’s net income for the ...
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ArticleCanadian Tire’s retail business grows in Q3 thanks to online, Helly Hansen recovers
Sales of Helly Hansen, the Norwegian manufacturer of outdoor apparel and workwear, which has been owned by Canadian Tire since 2018, decreased in Q3 by 3 percent from 159.5 million to 155.4 million Canadian dollars, a strong sequential improvement after the 21 percent decline in the second quarter. At constant ...
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News briefsVictorinox opens first Austrian brand store
On Thursday, Nov. 12, the first Victorinox store in Austria will open its doors in Vienna, directly on the historic Michaeler square. In the new brand store, the Swiss company will carry its entire product range. At a pocket-knife personalization station, customers can assemble their own knife and have it ...
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News briefsPuma and Helly Hansen collaborate for a third joint collection
German sports brand Puma and technical outdoor brand Helly Hansen have teamed up for the third season of Puma x Helly Hansen, with the collection taking inspiration from cold weather sailing and patrol gear. The “highly technical Arctic-inspired designs” have a futuristic look and feel, with StormCell technology, polarized fleece ...
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ArticleColumbia restructures senior leadership to support omni-channel, digital plans
Columbia Sportswear Company announced a series of senior leadership changes executing on transition plans, supporting the company’s omni-channel plans for growth and unlocking digital opportunities. Before Thomas Cusick, executive vice president and chief operating officer, will retire from the company after 18 years in the second half of 2021, he ...
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News briefs
Bollé launches augmented reality experience for contactless sales
This summer, Bollé launched an app that allows users to try out Bollé’s Phantom Glass technology directly on a smartphone, a first on the sports market. Now the company introduced a new augmented reality (AR) filter with the help of its partners QReal and M7 Innovations. Consumers can not only ...
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News briefsThe Luis Trenker store in Kitzbühel is moving
The South Tyrolean brand Luis Trenker is moving its store in the Austrian ski town of Kitzbühel to a new location on Oct. 29. The new store is located in Vorderstadt 31 and occupies 180 square meters on 2 floors. The rustic-luxurious interior of the store combines city and country, ...
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ArticleAmazon is up and running in Sweden
Amazon’s dedicated Swedish platform, Amazon.se – which leaked over the summer through a Finnish software developer – is now live. It offers about 150 million products in 30 categories, with free delivery on orders exceeding 229 Swedish krona (€22.20-$26.10). There is a mix of Swedish (Electrolux, Lagerhaus, OBH Nordica, Ellos, ...
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News briefs
Lucky Bike wins German Shop Usability Award
Lucky Bike, a German bicycle trading company founded in 1994 with 29 stationary stores in Germany, won the “Shop Usability Award” in the category Sport & Outdoor for its online shop. The Shop Usability Award has been presented annually since 2008 to e-commerce entrepreneurs, agencies and brands in Germany, Austria ...
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News briefs
WhatsApp to add in-app purchases
Facebook will soon be adding in-app purchases and enterprise message hosting to WhatsApp. Companies will be able to use Facebook Shops – the e-commerce platform that made its debut in May and feeds into all Facebook apps – to sell products through the messaging app. Companies will also be able ...
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News briefs
Black Friday: Arc’teryx rewards American trade-in customers
To shift the focus away from the mass consumption usually associated with Black Friday, Arc’teryx will for the full month of November be rewarding consumers in the U.S. and Canada who trade in their used equipment with a gift card worth 30 percent of an item’s original retail value, a ...
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News briefs
Oberalp opens Mountainshop near Bergamo
The Oberalp Group opened a new Mountainshop in Ponteranica, in the Italian province of Bergamo on Oct. 15. The new store specializes in products for alpine skiing, trail running and other mountain sports. It will be managed by Nevio Cornaro, who previously participated in endurance races like the Ultra-Trail World ...
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News briefsYouTube is testing shopping features
Google is testing the idea of turning YouTube into an e-commerce platform, according to a Bloomberg report. YouTube is currently testing through a limited number of channels the option to buy items that feature in videos. The ”goal is to convert YouTube’s bounty of videos into a vast catalog of ...
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News briefs
U.S. online retailer Backcountry.com introduces Buy Now, Pay Later with Klarna
Klarna, the leading global payment provider and shopping service from Sweden, has teamed up with Backcountry.com, the largest online retailer of premium outdoor sports equipment and apparel in the U.S. and owner of German online outdoor retailer Bergfreunde.de, to offer customers flexible “buy now, pay later” solutions. Backcountry.com customers can ...
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ArticleInterview: Goldwin opens Munich flagship; expects positive business development
Clean, minimalist styling, first-rate functionality and zero-compromise performance – the new Goldwin flagship store in Munich undoubtedly reflects the core principles behind the Japanese brand that started out with knits and ski clothing. Today, Goldwin is still offering a technical and fashionable ski collection, but the main focus has changed ...
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News briefsLifeStraw sells out during Amazon Prime Day in U.S. and Canada
Third-party sellers on the Amazon Marketplace generated sales of more than $3.5 billion during the company’s recent Prime Day promotions on behalf of small and medium-sized businesses. This represents an increase of nearly 60 percent from last year’s promotion, outstripping the growth in Amazon’s own sales. Prime Day took place ...
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News briefs
Adidas opens flagship outdoor store in Russia
Adidas, already running many mono-brand stores in Russia, has opened the first outdoor-only store in the country under the Terrex banner. Indicating that it is the first of a chain of dedicated stores, Adidas said it will bring a set of outdoor equipment and gear to the local market that ...
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News briefsInternetstores adds CBO to management team
Internetstores has added a chief brand officer (CBO) to its management team. Alongside Dr. Hans Dohrmann, Thomas Spengler, Raid Naim, Olivier Rochon and Martin Netinder, Frank Aldorf is now part of the company’s management board. In his new function as CBO, Aldorf is now responsible for the purchasing department of ...
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ArticleGlobal talks on digital tax prolonged to 2021
The 137 countries involved in talks on base erosion and profit shifting (BEPS) due to the digitalization of the economy have agreed to keep working towards an agreement on the taxation of digital companies by mid-2021, thus acknowledging that they will fail to strike a deal by the end of ...
