All E-Commerce & DTC articles – Page 23
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ArticleHelly Hansen personalizes online customer experiences to increase RPS
Helly Hansen, the Norwegian manufacturer of outdoor apparel and workwear, sells directly to customers in 19 stores around the world and online to an international audience. The marketing team at the company’s Norwegian headquarters and the U.S. e-commerce team have partnered with Kibo, an extensible, unified commerce platform that delivers ...
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News briefsLatest GoPro camera causes record subscription numbers, confirms DTC push
GoPro Inc. announced that the high demand for its latest camera, the Hero9 Black, has pushed the number of paying GoPro subscribers past the 500,000 milestone. With the vast majority of consumers purchasing the new camera through the company’s website along with an annual paid GoPro subscription, which includes unlimited ...
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ArticleThe pandemic forces fashion and retail to rethink their business models
The Covid-19 pandemic has accelerated changes in consumer attitudes towards fashion and retail, and calls are getting louder for “something to be done,” such as fewer collections, less fast fashion and more attention to sustainability.
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News briefsDecathlon Germany benefits from multi-channel model
Decathlon Germany will close the 2020 fiscal year with seven new openings and two expansions. In addition, André Weinert, chairman and chief executive officer since September 2019, reports an unspecified increase in sales for the year and the fact that not a single employee had to be laid off despite ...
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News briefs
Wildberries faces sanctions in Ukraine
Ukraine may impose sanctions against Russia’s largest online retailer, Wildberries, according to a proposal by the Ukrainian Minister of Culture and Information Policy, Oleksandr Tkachenko. The recommendation was made after Wildberries announced plans to begin sales in Ukraine. The minister called on the government to consider the possibility of applying ...
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News briefsHuski Wear: a new Swedish digital-only skiwear brand
With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson, Magnus Liljeblad and Jonas Olsson, have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear. Claesson was formerly design and product director at Peak ...
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News briefs
Save the Duck opens second store in Milan
Known for outerwear made exclusively with animal-free and “cruelty-free” materials, Save the Duck was, in June of last year, the first Italian fashion company to receive B Corp certification for the sustainability of its products and processes. In contrast with Moncler or Canada Goose, it produces its stylish jackets and ...
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News briefs
New Schöffel-Lowa store in Düsseldorf with focus on sustainability
The Schöffel-Lowa store in Düsseldorf, Germany, is moving. The new store is located in Blumenstraße – at the back of the well-known Schadow-Arcades shopping center. According to Schöffel-Lowa-Sportartikel, the joint venture of the two independently operating outdoor specialists Schöffel and Lowa, who each have a 50 percent share in the ...
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News briefs
Oeko-Tex to certify products for Amazon
Oeko-Tex, an international association of 18 independent research and testing institutes that set safety standards for textiles and leather, will be certifying the environmental bona fides of products on Amazon’s behalf. The huge American e-tailer relies on the certification of many such labs to bestow its Climate Pledge Friendly label ...
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News briefsFast ride for Ridestore
Ridestore, an online retailer of private label snowear for extreme sports founded in Sweden just over ten years ago, has reported excellent financial results for the second year in a row, attributing the growth mainly to its successful expansion to other parts of Europe and North America. For the financial ...
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ArticleShopify moves Canadian head office, shifts to more permanent remote work
Canadian software company Shopify Inc. has announced that it will vacate its headquarters at 150 Elgin Street in Ottawa and move to an office tower on Laurier Avenue. The 170,000 square foot space served over 850 Shopify employees prior to the Covid-19 pandemic. In May, when the company announced its ...
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ArticleTretorn strengthens management team in efforts to accelerate DTC transition
Tretorn, the Swedish footwear, outdoor apparel and rainwear specialist, continues to reinforce its management team as it seeks to overhaul its business model and develop direct-to-consumer channels. In the summer of 2019, the company, which was established in 1891, appointed Magnus Månsson as its new chief executive. Before joining Tretorn, ...
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News briefsLa Sportiva opens brand store on the Greek island of Kalymnos
At the end of July, after some delays due to the Covid-19 pandemic, the first Greek La Sportiva monobrand store was opened in Massouri on the island of Kalymnos. The store is intended to become a landmark not only for the local climbing scene, but also for all those who ...
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ArticleAmazon: The Janus-faced company
The current Covid19 crisis has accelerated Amazon’s consumer goods business exponentially. The Silicon Valley giant doubled its profits in the second quarter of this year and increased its turnover to nearly $89 billion. The share value has also nearly doubled since the middle of March. On Sept. 1, Amazon announced ...
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News briefsArc’teryx launches virtual product advisor for consumers
If consumers can’t make it to a store, but have questions about the new Arc’teryx autumn product line, they can now make an appointment online with the new Virtual Advisor. The Canadian brand claims that the 30-minute appointments, which are available worldwide but currently only in English, will help consumers ...
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ArticleAnta switches to new DTC business model in China
The pandemic has been a catalyst for change across many companies this year, including at Anta Sports Products. It has decided to do away with the wholesale model that it employed for 20 years in 11 major provinces. Instead, the Chinese sports group will switch to a new business model ...
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News briefsRab is Lowe Alpine’s new online home
Since Aug. 20, Lowe Alpine products are available on the Rab website, uniting the digital appearances of the two outdoor brands, both owned by the British company Equip Outdoor Technologies. “The decision to move Lowe Alpine to the Rab website is one that has been in the works for long ...
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News briefsGlobetrotter starts equipment rental service
Globetrotter, the German outdoor retail chain that is part of the Fenix Outdoor Group, is now offering the rental of outdoor equipment. The offer will initially cover the categories of water sports, backpacks & bags, tents, bicycles, outdoor kitchens and children’s equipment, but is likely to be expanded after a ...
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News briefsRoyal Robbins introduces new website and hemp sock collection
The Californian travel and outdoor wear label Royal Robbins, which was acquired by the Swedish Fenix Group in 2018, is launching into a new product category with the release of its Hemp Sock collection. For every pair purchased, Royal Robbins will donate 1% of sales to the Adventure Travel Conservation ...
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ArticleOmni-channel retail specialist to become new president of Wolverine Worldwide
Brendan Hoffman will take office on September 8 as the new president of Wolverine Worldwide, the company announced earlier this week. Hoffman will then also join the company’s board of directors. Source: Wolverine Worldwide Brendan Hoffman The omni-channel retail specialist brings 30 years of experience in merchandising, ...
