All E-Commerce & DTC articles – Page 24
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ArticleEDM Executive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
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News briefsInternetstores works on holistic sustainability strategy
Internetstores, the Germany bike and outdoor retailer, has hired the German consulting firm EPEA to overhaul environmental policy for its full value chain. EPEA, based in the city of Stuttgart just as Internetstores, began a three-month review of operations in June, after which it will draft a comprehensive proposal – ...
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ArticleAmazon’s Swedish website has leaked
After the entire website has leaked thanks to a Finnish software developer, one thing is for sure: After years of speculation, Amazon is finally being launched in Sweden. Until now, Swedish consumers and companies have only had access to the other European Amazon websites. According to the Swedish trade magazine ...
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News briefs
POC extends e-tailing team
Source: POC Ines Radacher POC, the Swedish manufacturer of helmets, goggles, body protection, clothing and accessories, is expanding its internal online retail (e-tailing) division due to the increasing digitalization of the retail sector. Therefore, Ines Radacher was appointed to the new position of “online account manager, DACH” ...
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OpinionOpinion: The new distribution landscape
The transformation of the B2B offline distribution as the sole chain to reach consumers to an online propelled distribution landscape has, as we all know, been accelerated by the lockdowns caused by the Covid-19 outbreak. As most offline-focused brands are now busy developing or updating their digital strategies, some have ...
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News briefsGoPro launches lifestyle gear and clothing line
GoPro has launched a new line of lifestyle gear that is available worldwide exclusively on GoPro.com. The all-new lifestyle gear lineup melds GoPro’s signature design and versatility across a functional line of bags, backpacks and cases, clothing and other goods, such as floating sunglasses and water bottles. First up in ...
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News briefs
Ecco next to boycott Facebook and Instagram
Ecco said it is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined a growing list of firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. Ecco USA is pausing ...
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ArticleBurton transforms retail experience with NewStore’s omnichannel platform
NewStore, a leading omnichannel store solution from Berlin, has revealed that Burton Snowboards has started to run its stores on the NewStore Omnichannel Platform. With a mobile point of service (mPOS) and inventory and fulfillment solutions available on iPhone apps, the snowboard company’s stores will benefit from a more intuitive ...
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News briefsSport 2000 concludes first virtual order show, announces results for first half of 2020
Sport 2000 Germany completed its first virtual order event, the Order Show 4 / Running Special. Retailers were able to obtain all relevant information on a specifically developed platform until June 28. Around 350 retailers attended the virtual show. Suppliers received a list of the retailers who visited their digital ...
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ArticleBergzeit strengthens IT division and CSR management
Bergzeit is strengthening its management team with Alexander Bednarz as head of IT. Bednarz is an internationally experienced e-commerce and software specialist. The graduate in business informatics will be responsible for the newly structured areas of business intelligence, online product management, software development and network & systems. The expansion and ...
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News briefs
Pentland focuses on core brands and invests in sustainability and digitalization
Having completed a “strategic review,” Pentland Brands will be refocusing on its core brands: Speedo, Berghaus, Endura, Canterbury, Mitre, Ellesse, Kickers and SeaVees. To this end, it will “hibernate” the Boxfresh brand of men’s shoes and lay off about 350 employees from its headquarters in the U.K. According to Pentland ...
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ArticleOnline sales support Kathmandu and Rip Curl
Kathmandu Holdings told investors that it expects a 30 percent drop in adjusted Ebitda for the current financial year, in spite of strong online sales during the recent corona-related retail lockdowns in Australia and double-digit sales increases overall after its stores reopened. While it is still more than half way ...
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News briefsVibram Sole Factor Mobile Lab goes virtual
The Vibram Sole Factor Mobile Lab, a mobile workshop that has been on the road since 2015 in Italy and Europe at trade shows, sporting events and other occasions to enable the individual fitting of shoes by re-soling them with a Vibram sole, will now be available online. The customization ...
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ArticleIspo’s first live digital conference inspires and informs
The digital conference Ispo Re.Start Days premiered on June 30 and July 1. Around 100 company representatives and industry experts from about 50 countries met in a studio at the Munich exhibition center or joined online from their home or corporate offices to discuss the new start of the sporting ...
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News briefsJulbo relaunches B2B platform
The French sports eyewear brand Julbo has launched a new B2B platform julbo-pro.com. According to the brand, the new interface sustainably strengthens customer relations by providing customers with a simple, modern, more powerful and efficient tool. In addition to a new look, its use has been made significantly easier and ...
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News briefsArc’teryx goes digital with the Climbing Academy
Like all other brands, the Canadian outdoor clothing brand Arc’teryx had to cancel this year’s physical events such as the Arc’teryx Climbing Academy because of the Covid-19 pandemic. Having considered the possibilities, the brand has now developed a digital version. The online event will take place live from Aug. 24 ...
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OpinionAmazon and other marketplaces could be held accountable for illegal sales
Why the sale of illegal products through online platforms could become a problem for Amazon and other marketplaces – and why the widespread circumvention of EU competition law may soon be over
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News briefs
Grassroots Outdoor Alliance ConnectHub open for spring 21 planning
Grassroots Outdoor Alliance is opening its ConnectHub to U.S. specialty independent retailers looking to engage with vendor brands for spring 2021 planning and buying. A shared-resource solution designed to simplify a chaotic remote buying season, the Grassroots ConnectHub has attracted more than 100 essential vendor brands to date, covering a ...
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News briefs
EOCA’s Conservation Fundraiser goes online
After the cancellation of OutDoor by ISPO due to the Covid-19 pandemic, the European Outdoor Conservation Association (EOCA) will, for the first time, run their Conservation Fundraiser online. An event that would usually be hosted at the show, EOCA have taken the opportunity to launch their first online fundraiser on ...
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ArticleOutdoor brands stop ad campaigns on Facebook and Instagram
On June 19, The North Face (TNF) became the first major sporting goods company to stop advertising on Facebook after civil rights organizations put increasing pressure on Facebook for moderation content and hate speech following the death of George Floyd. In a tweet that said “We’re in. We’re Out,” TNF ...
