All E-Commerce & DTC articles – Page 24
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News briefsOrtlieb offers free dropshipping
Ortlieb, the German company that specializes in bicycle bags and backpacks, is waiving the service fee for dropshipping orders from its partner retailers until further notice. Customers can order together with their local dealer on the Ortlieb retail partner portal. The order is paid in the store and Ortlieb delivers ...
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News briefs
Primus and Brunton relaunch U.S. websites
Primus and Brunton, brands of Fenix Outdoor International based in Zug, Switzerland, have relaunched their websites in the USA. The digital agency VentureWeb, based in Squamish, British Columbia, Canada, was commissioned with the redesign. VentureWeb has worked in the past with brands such as Shimano, Santa Cruz and Sugoi. The ...
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News briefsOsprey draws online shoppers to physical retailers
Osprey, the U.S. backpack specialist from Cortez, Colorado, has launched the “Buy Online, Fit In-Store Program” to support independent retailers while reopening after the Corona shutdowns. The program is designed to bring consumers to brick-and-mortar retail partners. Customers who have purchased qualified backpack models on osprey.com after April 1 are ...
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News briefsBergzeit creates more visibility for sustainable products
With the start of the 2020 summer season, mountaineering specialist Bergzeit is focusing on greater visibility for sustainable products in its online shop. Under the project name “MUT,” formed from the initial letters of “Mensch” (mankind), “Umwelt” (environment) and “Tier” (animal), and also the German word for “courage,” products can ...
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News briefs
JD Sports and Boohoo argue over Kate Smith
JD Sports Fashion has blocked the nomination of Kate Smith as a non-executive director of a rather successful British e-tailer, Boohoo. The big British sports and outdoor retailer didn’t say why it was withholding its consent, but one reason seems to be the fact that Boohoo has been developing strongly ...
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News briefsOrtovox delays delivery of winter and summer collections
Ortovox has taken a number of measures to support its retailers. The collection for next summer will be reduced in size, a move similar to that which Salewa, Dynafit and La Sportiva had announced earlier. Ortovox wants to reduce the pressure on retailers by increasing the proportion of carry-overs to ...
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News briefs“Click & collect” drive-in services offered by Intersport and Decathlon
Both Intersport and Decathlon have set up a form of “drive-in click and collect” service in France. Customers place their order online and collect the merchandise in the parking lot of their local store, receiving it directly at their car with maximum distancing. Intersport, which reopened its e-commerce website and ...
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News briefsMons Royale launches global support initiative for its retailers
Mons Royale, a New Zealand-based merino apparel company, this week launched its “Support Your Local Retailer” initiative to provide additional funding to its retail partners. Customers can dedicate 25 percent of their online purchases at the brand’s website to a local Mons Royale retailer of their choice through May 15. ...
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ArticleStadium starts second-hand online store, rents outdoor gear
Stadium, the largest sports retail chain in Sweden with a strong presence in Finland, revealed its partnership with eBay (operated in Sweden by eBay’s subsidiary Tradera) to launch a second-hand online shop for sports and outdoor products as a new business segment. Like most others, Stadium has been hit hard ...
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ArticleEurope and e-commerce help Wolverine in Q1
After posting record financial results in the fourth quarter of 2019, Wolverine Worldwide fared relatively well in the first quarter ended on March 28 – given the challenging conditions caused by Covid-19 – thanks mainly to higher online sales and strong performance in Europe and by the Saucony brand. The ...
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News briefsMountain Hardwear supports American retailers
Mountain Hardwear, a subsidiary of Columbia Sportswear based in Richmond, California, has launched a program in the U.S. to support authorized specialty dealers who have closed or are under severely reduced operations. Participating retailers will have the opportunity to receive a 40 percent commission on any transactions they generate leads ...
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ArticleGoPro shifts focus to DTC
While cutting costs, GoPro has decided to shift more of its business to the direct-to-consumer (DTC) channel as its sales have gone down because of the quarantine-shuttered brick-and-mortar retail sector. Accordingly, the American brand of action cameras has hired a chief digital officer – Aimée Lapic, former chief marketing officer ...
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News briefsEquip supports trade with online B2C sales and reduced 2021 collection
Equip Outdoor Technologies, owner of the outdoor brands Rab and Lowe Alpine, supports the brick-and-mortar trade in view of the massive consequences of the Covid-19 crisis with a sales campaign on their own websites. With immediate effect, 25 percent of the value of a purchase made via the Rab website ...
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News briefsLeki supports its retailers during crisis
Leki, the German outdoor and ski pole specialist, supports retailers during the coronavirus crisis by connecting them to the company’s online store. Retailers are provided with a marketing budget from Leki, with which they can place advertisement on their own social media channels. Alternatively, participating retailers can opt for periodical ...
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News briefs
Superfeet offers direct home delivery and affiliate program for retailers
Superfeet, a U.S. insole manufacturer headquartered in Ferndale, Washington, is now offering drop-shipping and affiliate programs for its retailers. Retail partners who want to offer home delivery without having to ship goods from their store, Superfeet will now deliver free of charge to the end consumer. For retail partners without ...
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ArticleVaude launches local delivery service platform
To support the specialized retail trade in times of the Covid-19 crisis, Vaude has set up a package of measures that should help the its retail partners to generate sales despite shop closures. This includes several options: local delivery service, support for online business and an accommodating approach to delivery ...
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ArticleGarmin supports initiative of the Robert Koch Institute to contain Covid-19
A new app called “Corona-Datenspende” (“Corona Data Donation”) presented by the German Robert Koch Institute (RKI) provides information on the distribution of the coronavirus in Germany. Users of the app, which is only available in the German app stores, voluntarily share selected health data that will help RKI scientists to ...
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News briefs
Ortovox starts “support your local dealer” campaign
Ortovox, the specialist in wool clothing and alpine safety gear, started a campaign on April 3 to support local retailers via its digital channels and the brand’s online shop. Accordingly, 25 percent of all sales from the Ortovox web store go to the authorized specialist retail partners. End consumers decide ...
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News briefsInternetstores appoints Martin Netinder head of outdoor division
The multi-channel retailer Internetstores has placed Martin Netinder in charge of the outdoor division in the newly created position of managing director outdoor. Internetstores includes the international outdoor retail formats Campz and Addnature as well as concepts such as Fahrrad.de, Bikester and ProBikeShop. The focus is on online trade, although ...
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News briefsSchöffel-Lowa stores start online shopping and delivery service
Now that the total of 36 joint Schöffel and Lowa stores in Germany, Austria and northern Italy have been closed for the time being due to the current situation, customers can choose online what they would like to buy and order by e-mail. If a consultation is required, assistance ...
