All E-Commerce & DTC articles – Page 25
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ArticleRussian outdoor market on the rise, online booming
The demand for outdoor goods in general in Russia in June is 94 percent higher than at the same time last year, says the Russian online marketplace Avito in a statement. On average, the number of customers looking for travel backpacks, sleeping bags, and similar items is nearly a third ...
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News briefs
Crocs is building new European distribution center in Holland
Crocs has started building a 35,000 square meter distribution center in Dordrecht, in the province of South Holland in the Netherlands, which will become its main logistics hub in Europe. The new center is expected to open in April 2021 and create 200 to 350 jobs. The Amercian company known ...
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ArticleApex’s revenues drop by 20%
Lower global licensee sales due to the coronavirus crisis weighed on the results of California-based Apex Global Brands, previously called Cherokee Global Brands. It saw revenues for its first fiscal quarter ended on May 2, 2020 fall by 20 percent to $4.0 million, as royalty revenues from brands such as ...
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ArticleRetail trends and sustainability: What outdoor retailers can do
In an article on the European Outdoor Group’s website, EOG Head of Retail Peter Ottervanger shared his thoughts on some of the key issues relating to emerging retail trends around sustainability, and how they link to the accelerating digital age.
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News briefs
Virtual Thin Air show postponed
The organizers of the Thin Air Outdoor Media Show announced that the dates for the event have been changed. ”To ensure we do not take focus from long overdue conversations and efforts on the systemic racism and oppression of our Black friends, neighbors, and colleagues, The Thin Air Show will ...
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ArticleLive digital “Re.start Days” conference by Ispo on June 30 and July 1
With the Ispo Re.Start Days, the Ispo Group is organizing a digital conference for the sports and outdoor industry on June 30 and July 1 to provide orientation in the “new normality” during and after the Covid-19 pandemic. Based on its 2020 anniversary, Ispo proclaimed “50 years of tomorrow” at ...
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ArticleWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption. Thus, WGSN has set out to predict what consumers will be looking for in the next couple of years. In its annual Future Consumer white paper, the trend forecasting company ...
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News briefsOrtlieb offers free dropshipping
Ortlieb, the German company that specializes in bicycle bags and backpacks, is waiving the service fee for dropshipping orders from its partner retailers until further notice. Customers can order together with their local dealer on the Ortlieb retail partner portal. The order is paid in the store and Ortlieb delivers ...
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News briefs
Primus and Brunton relaunch U.S. websites
Primus and Brunton, brands of Fenix Outdoor International based in Zug, Switzerland, have relaunched their websites in the USA. The digital agency VentureWeb, based in Squamish, British Columbia, Canada, was commissioned with the redesign. VentureWeb has worked in the past with brands such as Shimano, Santa Cruz and Sugoi. The ...
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News briefsOsprey draws online shoppers to physical retailers
Osprey, the U.S. backpack specialist from Cortez, Colorado, has launched the “Buy Online, Fit In-Store Program” to support independent retailers while reopening after the Corona shutdowns. The program is designed to bring consumers to brick-and-mortar retail partners. Customers who have purchased qualified backpack models on osprey.com after April 1 are ...
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News briefsBergzeit creates more visibility for sustainable products
With the start of the 2020 summer season, mountaineering specialist Bergzeit is focusing on greater visibility for sustainable products in its online shop. Under the project name “MUT,” formed from the initial letters of “Mensch” (mankind), “Umwelt” (environment) and “Tier” (animal), and also the German word for “courage,” products can ...
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News briefs
JD Sports and Boohoo argue over Kate Smith
JD Sports Fashion has blocked the nomination of Kate Smith as a non-executive director of a rather successful British e-tailer, Boohoo. The big British sports and outdoor retailer didn’t say why it was withholding its consent, but one reason seems to be the fact that Boohoo has been developing strongly ...
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News briefsOrtovox delays delivery of winter and summer collections
Ortovox has taken a number of measures to support its retailers. The collection for next summer will be reduced in size, a move similar to that which Salewa, Dynafit and La Sportiva had announced earlier. Ortovox wants to reduce the pressure on retailers by increasing the proportion of carry-overs to ...
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News briefs“Click & collect” drive-in services offered by Intersport and Decathlon
Both Intersport and Decathlon have set up a form of “drive-in click and collect” service in France. Customers place their order online and collect the merchandise in the parking lot of their local store, receiving it directly at their car with maximum distancing. Intersport, which reopened its e-commerce website and ...
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News briefsMons Royale launches global support initiative for its retailers
Mons Royale, a New Zealand-based merino apparel company, this week launched its “Support Your Local Retailer” initiative to provide additional funding to its retail partners. Customers can dedicate 25 percent of their online purchases at the brand’s website to a local Mons Royale retailer of their choice through May 15. ...
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ArticleStadium starts second-hand online store, rents outdoor gear
Stadium, the largest sports retail chain in Sweden with a strong presence in Finland, revealed its partnership with eBay (operated in Sweden by eBay’s subsidiary Tradera) to launch a second-hand online shop for sports and outdoor products as a new business segment. Like most others, Stadium has been hit hard ...
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ArticleEurope and e-commerce help Wolverine in Q1
After posting record financial results in the fourth quarter of 2019, Wolverine Worldwide fared relatively well in the first quarter ended on March 28 – given the challenging conditions caused by Covid-19 – thanks mainly to higher online sales and strong performance in Europe and by the Saucony brand. The ...
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News briefsMountain Hardwear supports American retailers
Mountain Hardwear, a subsidiary of Columbia Sportswear based in Richmond, California, has launched a program in the U.S. to support authorized specialty dealers who have closed or are under severely reduced operations. Participating retailers will have the opportunity to receive a 40 percent commission on any transactions they generate leads ...
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ArticleGoPro shifts focus to DTC
While cutting costs, GoPro has decided to shift more of its business to the direct-to-consumer (DTC) channel as its sales have gone down because of the quarantine-shuttered brick-and-mortar retail sector. Accordingly, the American brand of action cameras has hired a chief digital officer – Aimée Lapic, former chief marketing officer ...
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News briefsEquip supports trade with online B2C sales and reduced 2021 collection
Equip Outdoor Technologies, owner of the outdoor brands Rab and Lowe Alpine, supports the brick-and-mortar trade in view of the massive consequences of the Covid-19 crisis with a sales campaign on their own websites. With immediate effect, 25 percent of the value of a purchase made via the Rab website ...
