All E-Commerce & DTC articles – Page 26
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News briefsLeki supports its retailers during crisis
Leki, the German outdoor and ski pole specialist, supports retailers during the coronavirus crisis by connecting them to the company’s online store. Retailers are provided with a marketing budget from Leki, with which they can place advertisement on their own social media channels. Alternatively, participating retailers can opt for periodical ...
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News briefs
Superfeet offers direct home delivery and affiliate program for retailers
Superfeet, a U.S. insole manufacturer headquartered in Ferndale, Washington, is now offering drop-shipping and affiliate programs for its retailers. Retail partners who want to offer home delivery without having to ship goods from their store, Superfeet will now deliver free of charge to the end consumer. For retail partners without ...
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ArticleVaude launches local delivery service platform
To support the specialized retail trade in times of the Covid-19 crisis, Vaude has set up a package of measures that should help the its retail partners to generate sales despite shop closures. This includes several options: local delivery service, support for online business and an accommodating approach to delivery ...
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ArticleGarmin supports initiative of the Robert Koch Institute to contain Covid-19
A new app called “Corona-Datenspende” (“Corona Data Donation”) presented by the German Robert Koch Institute (RKI) provides information on the distribution of the coronavirus in Germany. Users of the app, which is only available in the German app stores, voluntarily share selected health data that will help RKI scientists to ...
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News briefs
Ortovox starts “support your local dealer” campaign
Ortovox, the specialist in wool clothing and alpine safety gear, started a campaign on April 3 to support local retailers via its digital channels and the brand’s online shop. Accordingly, 25 percent of all sales from the Ortovox web store go to the authorized specialist retail partners. End consumers decide ...
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News briefsInternetstores appoints Martin Netinder head of outdoor division
The multi-channel retailer Internetstores has placed Martin Netinder in charge of the outdoor division in the newly created position of managing director outdoor. Internetstores includes the international outdoor retail formats Campz and Addnature as well as concepts such as Fahrrad.de, Bikester and ProBikeShop. The focus is on online trade, although ...
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News briefsSchöffel-Lowa stores start online shopping and delivery service
Now that the total of 36 joint Schöffel and Lowa stores in Germany, Austria and northern Italy have been closed for the time being due to the current situation, customers can choose online what they would like to buy and order by e-mail. If a consultation is required, assistance ...
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News briefsXXL lays off 1,000 store employees
As a direct consequence of the significant drop in sales following the forced closure of stores due to the Covid-19 crisis, the Norwegian multichannel retailer XXL decided, in accordance with its contingency plan, to temporarily lay off around 1,000 store employees in Norway and to start cooperation negotiations in Finland ...
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News briefs
Surfdome fights the poly bag problem
(SGI+) Surfdome, a surf, snow and skate online retailer from the U.K., has teamed up with Patagonia to develop a solution for the poly bag problem. 80 billion items of clothing are sold every year, and most of these items are, at some stage, wrapped in a poly bag. These ...
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News briefsBergzeit wants everybody to stay at home
Outdoor retailer Bergzeit from southern Germany has called on its customers to show solidarity and stay at home to slow down the spread of the coronavirus. “Of course, as enthusiastic mountaineers, it is difficult for us to keep our feet still and not be out in the mountains, in the ...
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News briefs
Lockdown doesn’t necessarily help e-tailers
The shutdown of sporting goods stores because of the coronavirus epidemic is not automatically benefiting the pure online players. While Amazon says it is recruiting 5,000 more workers in the U.S. to face a surge in online orders, Tradeinn, the biggest Spanish online store for sporting goods, has told CMDsport ...
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News briefsVaude’s Second Use Shop launched on eBay
Vaude has recently launched an upcycling store with eBay. The German manufacturer of outdoor products is now selling residual materials through a newly launched upcycling store on the online marketplace with more than 18 million customers in Germany alone. In 2015, Vaude launched the so-called “Vaude Second Use Shop” with ...
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News briefsBlue Tomato to open 50th physical store
Source: blue-tomato.com Blue Tomato, the Austrian-based action sports retailer, will open its 50th store on March 12. The new store, covering 400 square meters, will be located in Ulm in Southern Germany. Blue Tomato opened its first store in Finland in October last year and another store ...
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News briefs
New round of financing for France’s Snowleader
(SGI) Snowleader, the leading French online retailer of winter sports and outdoor products, says it has collected €10 million in new financing from three institutional investors, including a fund owned by the BNP Paribas bank, to help pursue its international omni-channel strategy. The company’s revenues have grown by 38 percent ...
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ArticleNew managing director at Bergzeit
Markus Zabel has been appointed to one of the two managing director posts at Bergzeit. He replaces Markus Kasperbauer, who left the role after a year, citing personal reasons. The new manager will oversee Bergzeit’s cus- tomer service, corporate IT, quality management, finance and logistics. Zabel will work with the ...
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Bergans makes a push into e-commerce
Bergans of Norway announced a major investment in the international digital marketplace a few weeks ago. The family-owned Norwegian outdoor brand has been a national icon for over a century, generating most of its sales in Norway and focusing its e-commerce platform on the domestic market. To enhance its omnichannel ...
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Article
The store as a medium
The physical store has a future, according to one of the speakers at the conference, Magnus Ohlsson. It can stand up against the “apocalypse” created by the internet and e-commerce as just another type of media, creating a halo effect around its banner and becoming a brand.Furthermore, he indicated, “bricks ...
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Article
Redefining a faster supply chain
The supply chain has been getting faster and faster. The process that goes from the design and development to the distribution of a product for a particular season has been shortened in the last few years, taking only about 11 months instead of 18 months.Many fashion companies have reacted to ...
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Article
VF unveils new strategic plan and financial outlook
VF Corporation held a meeting on Sept. 25 with investors and analysts in Beaver Creek, Colorado, to provide an update to the company’s strategic growth plan. It used the opportunity to introduce a new corporate logo for the first time in 21 years, accompanied by a telling new tagline: “Purpose ...
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Article
Apex expands Hi-Tec licensing and distribution
Apex Global Brands has reported the signing of several new licensing and distribution contracts for its Hi-Tec brand with partners in Europe, North America and Asia, and more partnerships may follow.The company had previously announced the addition of new licensing deals for its Tony Hawk brand, including an interesting contract ...
