All E-Commerce & DTC articles – Page 26

  • Article

    Columbia will boost European marketing

    2018-02-21T00:00:00Z

    The Columbia Sportswear group's European business could benefit from a sizeable increase in marketing spend in the next years, after a sharp uptick in its European sales and profit margin in 2017.The group decided last year to reorganize its business, which should make more resources available for marketing, and make ...