All E-Commerce & DTC articles – Page 27
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News briefs
On Aug. 27, Matt Hickman will become the new global marketing...
On Aug. 27, Matt Hickman will become the new global marketing manager at Montane, with oversight of marketing strategy and e-commerce at the U.K.-based brand of outdoor apparel and gear. According to Jake Doxat, managing director, he will also be joining Montane's management committee. For the past three years, Hickman has ...
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Article
Adidas Outdoor harnesses the internet for sales and relevance
Like its big parent company, Adidas Outdoor is taking many initiatives in the area of digitalization and sustainability, both of which were a focus at the recent OutDoor by Ispo show and the subsequent Ispo Digitize fair in Munich. The recent introduction by this business unit of the Adidas Group ...
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Article
New, sustainable e-commerce platform launched in Sweden
The topic of “Sustainability as a Competitive Advantage” will be discussed at a panel organized with the collaboration of the Outdoor Industry Compass on Tuesday July 2 between 11 and 12 AM in the Retail Lounge of the OutDoor by Ispo show. Located in Hall A4, booth 40, the Retail ...
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News briefs
VF Corp. has entered into a partnership with Tmall, the...
VF Corp. has entered into a partnership with Tmall, the Chinese B2C e-commerce platform and marketplace owned by Alibaba Group. VF is hoping to glean insights into the Chinese market in terms of buyers, growth opportunities, product design and assortment. This is not the American company's first collaboration with the ...
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Short stops
Deuter will be selling its products directly via its e-commerce...
Deuter will be selling its products directly via its e-commerce site starting at the end of this year, according to reports in sport-guide.com
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News briefs
The Ispo Digitize Summit, which made its debut in June...
The Ispo Digitize Summit, which made its debut in June 2018, is being held for a second time on July 3-4 in Munich, just after the new OutDoor by Ispo trade show. The sports industry conference will be addressing five topics: Data Analytics & CRM, Digital Talents & Recruiting, Change ...
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Short stops
Craghoppers' e-commerce platform was named Ecommerce Website of the Year...
Craghoppers’ e-commerce platform was named Ecommerce Website of the Year in the apparel and footwear category in this year’s UK Ecommerce Awards
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Article
Columbia will boost European marketing
The Columbia Sportswear group's European business could benefit from a sizeable increase in marketing spend in the next years, after a sharp uptick in its European sales and profit margin in 2017.The group decided last year to reorganize its business, which should make more resources available for marketing, and make ...
