All E-Commerce & DTC articles – Page 3
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News briefs
Big Agnes expands with European websites
Colorado-based outdoor equipment brand Big Agnes has launched its own website, aimed exclusively at the European community of active outdoor enthusiasts. This move is part of the company’s growth strategy. Building on the launch of the Canadian website last year, the brand continues to open up new ways to connect ...
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News briefs
Fjällräven in top position at Tradera
Fjällräven has ranked first in both the overall apparel industry category and the outdoor apparel category in the Circular Brands 2024 annual report from Tradera, Sweden’s largest second-hand marketplace. The Tradera Circular Brands 2024 is a report that showcases the clothing brands that are most valued on tradera.com and are ...
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News briefs
Thule continues to expand its European e-commerce presence
In early May, Thule successfully launched thule.com e-commerce in Poland, opening its 12th DTC store in Europe. The company said that Poland, the seventh largest country in Europe with a population of around 40 million, offers a significant opportunity to bring all its products closer to many more consumers. The ...
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Article
eBay introduces new resell feature
Source: eBay eBay has announced its new “Resell on eBay” feature, which allows users to offer their clothing on eBay with a few clicks of the mouse. The new feature has been developed as part of eBay’s commitment to make it easier for brands and buyers to ...
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News briefs
Niclas Nyrensten declines re-election and leaves RVRC’s board
Niclas Nyrensten, board member and co-founder of RevolutionRace (RVRC), has announced that he will not seek re-election to the company’s board and will step down in July 2024 at the latest. “The company has, after 10 years, become mature enough to manage without the founders – I and Pernilla, said ...
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News briefs
New GM heading ThredUp’s European business
Source: ThredUp FlorinFilote, GM Europe California-based online resale platform ThredUp Inc. appointed Florin Filote as its new General Manager of Europe. He succeeds Dan DeMeyere, who has been with ThredUp since 2010 and most recently ran the company’s international business for two years. With nearly two decades ...
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Article
REI posts $3.76 billion in revenue in 2023, but loses $311 million net
US specialty outdoor retailer REI Co-op released its impact report and financial results for 2023 on April 30. The year closed with $3.76 billion in net sales and nearly $270 million invested back into the co-op community. Net sales were down 2.4 percent from 2022, and the co-op reported a ...
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Article
Snowleader raises €15 million
Thomas Roualt, founder and CEO, has announced on his LinkedIn page that Snowleader has raised €15 million in a fourth round of financing in 15 years (the company turned 15 years old last year). According to Fusacq and others, half of the funds stem from equity capital and half from ...
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Article
Vaude launches second-hand online shop
Vaude has launched the sale of second-hand products at www.rent-secondhand.vaude.com – currently only in Germany. The offer is meant to provide an environmentally friendly, yet inexpensive alternative to buying new clothing and equipment. The second-hand web shop offers a large selection of used outdoor equipment in great condition. As a ...
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Article
Swedish Supreme Court confirms reorganization plan for Sportshopen’s parent
On 15 April, the Swedish Supreme Court confirmed the restructuring plan for Swedemount Sportswear & Fashion AB. The majority of Swedemount’s suppliers and creditor groups had already voted to confirm the restructuring plan in December last year, which was subsequently approved by both the District Court and the Court of ...
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Article
Isbjörn chooses Lignin Net Zero Bags for e-commerce
Source: Isbjörn of Sweden Lignin Industries’ Net Zero Brown Bag Swedish outdoor children’s clothing brand Isbjörn is partnering with Lignin Industries, also from Sweden, as part of its sustainability commitment, which includes bold Net Zero targets. By choosing Lignin Industries’ Net Zero Bag for its e-commerce deliveries, ...
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Article
Bike-flipping: to boost sales and encourage sustainability
Alejandro Pons sees great potential for reconditioned bicycles both in his company’s domestic market of Spain and abroad. Pons is the founder and CEO of Tuvalum, an online platform for the sale of second-hand bicycles, and has expounded his views to CMDsport. His enthusiasm contrasts with the current gloom in ...
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News briefs
Decathlon Spain expands rentals to snow sports and now cycling
Decathlon Spain not only has introduced cycling rentals for adults but also, according to Palco23, will be the first in the country to offer a full selection on a subscription model. This full selection includes mountain, trekking and city bikes, both mechanical and electric. The monthly fee starts at €19.99 ...
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Decathlon Germany expanding e-bike range with refurbisher Rebike
After sporting goods chain Decathlon Sportartikel GmbH & Co. KG (Decathlon Germany) recently announced that it would be adding the “hip (e-)city bikes” from Sushi Bikes maker Sushi Mobility GmbH to its portfolio, the bike-affine sporting goods giant is now also joining forces with the largest German e-bike refurbisher Rebike ...
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Article
Kuiu continues international DTC expansion with ESW
California-based DTC outdoor brand Kuiu has expanded its global reach to 37 international markets in partnership with global direct-to-consumer e-commerce company ESW since its inception in 2011. Due to the high demand for its products – mainly ultralight hunting apparel and gear designed to be as affordable and accessible as ...
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News briefs
Stromer launches Click&Collect sales on EU market
Following a pilot test in the US, Swiss S-pedelec pioneer MyStromer AG is now also launching its own online stores in the EU. The first virtual Stromer store will be launched in the Netherlands in the course of 2024. This will be followed by others in Germany, Belgium, Switzerland, France ...
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News briefs
Fahrrad.de founder takes over key assets of insolvent Internetstores
In mid-January, insolvency administrator Dr. Christian Gerloff informed the creditors that several interested parties had made binding offers to take over the insolvent bicycle and outdoor e-commerce retailer Internetstores GmbH – not for the entire group but for individual assets. The core sales platforms Fahrrad.de and Bikester, as well as ...
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Article
The Russian outdoor goods industry is preparing to replace imports
Russian players in the outdoor goods market believe the mass exodus of Western brands from the country provided local industry ample growth opportunities. Although exports no longer seem to be in the cards and manufacturers complain about inconsistent state support policy, the potential to plug the gap in the internal ...
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Article
Bergfreunde revenue grows by 12%, more investments in ESG
Consumers’ reduced willingness to spend was once again reflected in a significant drop in total sales in German e-commerce in 2023. According to the German E-Commerce and Distance Selling Trade Association (bevh), overall gross sales of goods fell 11.8 percent to €79.7 billion. Despite this difficult environment, the sales trend ...
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Article
Ethicamper: New 'fair' online store for outdoor enthusiasts and campers
Elisa Fuchs and Patrick Lenzbauer from Graz, Austria, have launched a sustainable, German-language online store for outdoor enthusiasts, called Ethicamper. Environmentally friendly materials, produced as locally as possible and in a resource-saving manner: “Ethicamper offers a carefully selected range of products and solutions for a better future,” ...