After the boom: How e-tailer Bergzeit is dealing with dwindling demand

The last few years have been a successful but difficult time for online retail, especially in the outdoor business. Now, in the face of war, inflation, rising energy costs and the climate crisis, the strong demand of the Covid period is turning directly into a reluctance to buy. It’s not exactly easy to absorb those surges. Nevertheless, Bergzeit, which belongs to the South Tyrolean Sportler AG since 2012, has an appetite for new projects. In June, the retailer launched its first, purpose-built secondhand online store called “Bergzeit Re-Use,” where customers can buy and sell outdoor clothing in good condition. Martin Stolzenberger, co-CEO of Bergzeit, explains the current situation and further goals.