Buy online = Buy local: Intersport Germany refines its multichannel model

INTERSPORT_4L9A7313-1

Intersport Germany is combining its online shop and local sports shops. Under the motto “Buy online = Buy local,” products ordered online on Intersport Germany’s website are now distributed by “playmaker principle” to local brick-and-mortar shops, from where they reach the consumer the shortest possible way. In addition to free ...

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Subscribe today

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices