Customer loyalty programs help western brands attract Chinese consumers
According to Alibaba, brands are investing more than ever in loyalty programs to attract and retain Chinese consumers during this year’s 11.11 Global Shopping Festival. According to the report, well-known brands such as The North Face are relying on membership programs to encourage repeat purchases. They offer early access, hard-to-match ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices