Since Aug. 20, Lowe Alpine products are available on the Rab website, uniting the digital appearances of the two outdoor brands, both owned by the British company Equip Outdoor Technologies. “The decision to move Lowe Alpine to the Rab website is one that has been in the works for long time. We view the two brands as the perfect complement to each other and believe that pairing the two will feel natural to our audience and further inspire them to head outdoors,” explained Jim Evan, marketing director at Equip.
Rab and Lowe Alpine were created by passionate mountaineers, Rab Carrington and the Lowe brothers, in 1981 and 1967 respectively. In 2011, Rab’s owner, Equip, bought Lowe Alpine for £20 million (€22.3m-$26.4m).
