All E-Commerce & Omnichannel articles
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News briefsSarah Seifert joins OR as new VP e-commerce
Source: Outdoor Research Sarah Seifert Seattle-based brand Outdoor Research (OR) has hired Sarah Seifert as its new vice president e-commerce. Seifert has been e-commerce manager at Eagle Creek most recently. Prior to that, she worked for seven years as director of e-commerce for Smartwool. Her experience also ...
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News briefsEcologyst Outfitters to acquire upcycling specialist Frankie Collective
Canadian company Ecologyst Outfitters Inc., an apparel manufacturer with an assortment of 100 percent natural fibers, announced that it has signed a definitive agreement to acquire Frankie Collective, a Vancouver-based company offering upcycled women’s streetwear made from used and unsold garments. With the acquisition of Frankie Collective, Ecologyst opens an ...
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News briefsVaude tackles fake stores
The e-commerce market is growing, and at the same time, there are not only more and more but also more professional fake stores. Renowned brands, in particular, are affected by this scam. Vaude is taking action against this together with the company Convey to protect its own brand and its ...
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News briefsBlue Tomato expands cooperation with POW
Austrian boardsports and lifestyle retailer Blue Tomato is expanding its cooperation with the global environmental protection organization Protect Our Winters (POW), established around 15 years ago by U.S. pro snowboarder Jeremy Jones, and is now also the official merchandise partner of POW Europe. When POW products are purchased through the ...
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News briefsKeen launches “You Buy, We Donate” for Cyber Week in partnership with EOCA
Keen will donate €5 (up to €10,000 total) from every purchase made on www.keenfootwear.com during Cyber Week (Nov. 19-29) to a European conservation organization working to improve the health of our planet. The initiative is being carried out with the support of Keen’s longtime partner, the European Outdoor Conservation Association ...
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News briefsBergzeit Trails for Trees collects 1,443,000 vertical meters
Source: Bergzeit Peter Naumann (Bergwaldprojekt e.V.) receives the donation from Bergzeit for 1,000 trees. In June, the German mountain sports retailer Bergzeit called on the trail community to run meters of altitude for a tree donation with the Trails for Trees Challenge. For every Mont Blanc climbed, ...
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