All Elogia articles

News briefs

Spanish consumers like shopping both online and in stores

2021-07-08T07:45:00Z

According to the “Estudio E-Commerce 2021,” a study put out by IAB Spain and Elogia, the distinction between e-tail and physical retail has blurred this year in Spain to the point of indifference for 58 percent of the country’s consumers. This is an increase of six percentage points from last ...

News briefs

Sport not among top e-commerce performers in Spain

2021-07-02T06:47:00Z

Sport does not figure among the chief product categories in Spanish e-commerce. So says the latest edition of an annual study put out by Elogia, a Spanish digital marketing agency, and IAB Spain, which claims to be the world’s largest association of communications, advertising and digital marketing agencies. Some 25.8 ...