Everest, the German wholesale company, is the new agent for Baldas, the Turin-based manufacturer of snowshoes. Additionally, it is new local agent for Kayland, the Italian outdoor footwear brand, as well as Mad Rock, the American climbing shoes company. Everest continues to be the local agency of Camelbak; Fizan, the Italian manufacturer of poles; and some others. The company also markets outdoor equipment under its own name.