2XU has appointed Scott Taylor to be its first president for the U.S. The move comes after L Capital Asia, an investment vehicle controlled by LVMH, sealed the acquisition of a 40 percent stake in the Australian performance sports and compression apparel brand last December. Taylor comes to 2XU with over two decades of experience in the U.S. sporting goods industry and a deep knowledge of the U.S. market. He spent 15 years at Nike and eight years at Under Armour, living in eight states across the country. At Nike, he progressed through various sales roles, rising to national apparel sales manager, Sporting Goods and Urban, and ultimately to the position of general merchandise manager for key accounts in the sporting goods and mall channels in the U.S. In his eight years at Under Armour, Taylor's roles included director of key accounts, director of apparel merchandising and director of global brand marketing for various categories. 2XU aims to reach annual revenues in the U.S. exceeding $50 million by 2017 en route to $400 million in the longer term.

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