Bruno Joly, 36, is joining Odlo International as communications manager, reporting directly to the recently appointed brand director, Timo Pape. Joly started his career as German correspondent for a French fashion trade magazine, Journal du Textile. Based in Munich, he quickly focused on the sports industry. He contributed to other B2B magazines and became in 2010 deputy editor of Fashionnetwork.com, the online news service previous known as fashionmag.com.