Charly Messmer, who has helped to build up European sales for the Treksta brand for about seven years, has switched to Hwasung Textiles. Messmer was director of European affairs for Treksta, the Korean outdoor footwear brand, supporting partners across Europe from Munich. Treksta has been particularly active in Spain and Scandinavia, among other international markets. Since Messmer's departure in the summer, European sales have been supervised directly from the Korean group's head office in Busan. Dong Chil Kwon, the group's founder and president, said that its sales have declined by about 10 percent in Korea in 2016 but this year he anticipates growth of about 5 percent in Korea and 20 percent in international markets. The company is currently investing in its production plant in Busan, with a pilot project to move toward further automation.

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