Cocona Natural Technologies is expanding its senior management team, led by Jeff Bowman, with the appointment of Scott Branscum, another veteran of the sporting goods industry, as executive vice president in charge of global sales, marketing and merchandising for its 37.5 brand. He was most recently president of Tumi Apparel. He previously held senior positions at Eddie Bauer and Cutter & Buck and acted as vice president of Perry Ellis International, where he launched a new outerwear division. He then served as president and chief executive of SB Premier Brands and developed and launched a Massif collection that blended sophisticated fashion with high-performance characteristics. Bowman previously worked at Massif, too, as chief operating

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