Columbia appoints new CMO
Columbia Sportswear Company has appointed Pri Shumate as chief marketing officer for its Columbia brand. In this role, Shumate will report to Joe Boyle, executive vice president and president of the Columbia brand, beginning March 14. Shumate has extensive global marketing experience, having worked at Nike for nearly 15 years, ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices