Columbia hires new PrAna brand president
Columbia Sportswear has named Tricia L. Shumavon as the new brand president of its PrAna brand. She succeeds Monica Mirro, who joined PrAna in 2021 from Swim USA and left the company in April of this year, after which Columbia SVP of Emerging Brands Craig Zanon stepped in as interim ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices