Daniel Larsson, director of strategic key accounts at The North Face in Europe, the Middle East and Africa (EMEA), has left the outdoor company to switch to another entity at VF Corp. Larsson  became senior director of sales in EMEA for VF Jeanswear at the start of this month, covering the Lee and Wrangler brands. The Swede has been instrumental in implementing the segmentation that has supported The North Face's European growth in recent years, under the leadership of Arne Arens and Kath Smith. His function was taken over by Peter Sutton, who joined The North Face in May after many years at Reebok and the Adidas Group, most recently as senior sales director for European key accounts.

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