Evernew, the Japanese brand of high-end titanium dishes for outdoor use, is making it into the European market. A few weeks ago, a European headquarters and a warehouse were opened outside Gothenburg, Sweden, to run the operations there even though the managing director, a Japanese executive, will operate from Japan. A European sales director has been appointed: Georg Haas, who is based in Frankfurt, Germany. The brand was introduced to the European market with the support of Martin Kössler, secretary-general of the Scandinavian Outdoor Group, since Evernew represents some Nordic brands in Japan including Icebug and Silva. Haas, in return, has been picked as European sales director because his agency represents some Scandinavian brands in Germany on a national or regional scale including Optimus (stoves) and Tentipi (tents) among others.

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