Ferdinando Cervigni has become the new country manager for Amer Sports in Italy. He spent more than 15 years with Procter & Gamble in various roles, most recently as the managing director of Wella Italy from June 2013. Cervigni takes the place of Emilio Morabito, who was promoted last summer to the position of vice president of Amer in charge of commercial portfolio management for Europe, the Middle East and Africa (EMEA),

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