For its German and Austrian operations, Fjällräven has created a new position to strengthen its hunting business in the two countries. Inga Maushake-Chelius, a passionate hunter herself, will take care of marketing in this segment. At his own request, Lothar Lotterer is leaving Fenix Outdoor after eight years in service. For some years he was charge of Fjällräven's sales in Germany and later on he coordinated the Fenix group's joint marketing initiatives such as showing at international trade fairs and handling other synergies between the brands, which include Fjällräven, Hanwag, Primus, Tierra and Brunton.

Topics