Swedish outdoor brand Haglöfs has decided to add its head of sustainability, Elaine Gardiner, to the company’s management team, retroactive to Jan. 2021. Gardiner joined Haglöfs in early 2019 as its new head of sustainability to take the brand’s sustainability ambitions to the next level. She had previously worked at Pentland Brands and Berghaus, among others, as sustainability manager. The appointment to the management team “is vital to further improve Haglöfs sustainability practices in all areas of their operations and marks a milestone on the journey towards the brand’s vision of becoming the #1 responsible outdoor performance brand,” according to Haglöfs
