Hydro Flask has hired Dena Blevins as its new creative director. Blevins most recently served at Starbucks Coffee as creative, global promotion and brand director. During her 10-year tenure there, she helped guide the strategic direction and global execution of the company's seasonal in-store promotions and brand. In her new role at Hydro Flask, she will work at the office in Bend, Oregon, with the vice-president of marketing and the creative team to lead Hydro Flask's creative development.

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